"New media - the Internet, mobile, social networking - are changing the way companies do business," Patti Hart, IGT president and CEO, said. "It is important to stay ahead of market trends and continuously evolve our business so that we can effectively serve our customers. We are focused on developing engaging content for the slot patron of today and tomorrow. Working with our customers to prepare for the next generation of players is paramount to our mutual success. Engaging those players through varied media is critical."

Bierer comes from MTV Networks where, since 2005, he served as executive vice president of international digital media, responsible for all online and mobile businesses. Bierer's varied accomplishments at MTVN include building one of the largest international networks of entertainment Web sites, achieving market-leading positions in online and mobile video distribution, and developing award-winning multi-platform content.

"We welcome Gideon's experience in delivering content across media. With many international markets embracing new media more quickly than the U.S., Gideon's global experience at MTVN will be an asset for IGT," Hart said.

Bierer also served as MTVN's senior vice president of international strategy and business development where he focused on growth strategies including market entry, distribution and equity deals, brand launches, and product extensions.

Prior to his decade-long term with MTVN, Bierer was vice president of global and wireless at Bolt, Inc, responsible for non-U.S. mobile businesses for the online youth community.

Bierer has a master's degree from Oxford University, specializing in mathematics.