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Beyond the bonus: the new era of hyper-personalization and the challenges of regulation in Mexico
The Mexican iGaming and sports betting market is leaving behind the generic bonus as the main retention tool. In this exclusive column, Gerardo Ballesteros Félix Díaz analyzes the evolution of the Mexican bettor and explains how user experience, transparency, instant withdrawals and personalization based on artificial intelligence are redefining loyalty strategies, moving from the massive bonus to individual and more relevant offers for each player.
SoloAzar Exclusive
Monday 14 de September 2026 / 12:00
Gaming Goes Mobile: What Happens to the Workforce?
Digital transformation is reshaping not only how we play, but the entire gaming landscape. Yet, amidst the boom of online gaming, a crucial question often goes overlooked: what happens to the workforce behind traditional, land-based gaming? In this column, Julio César Uliassi (J.U. Consulting) explores the challenges of workforce reskilling and the vital role of human capital management during this transition.
SoloAzar Exclusive
Wednesday 09 de September 2026 / 12:00
Prediction market in Mexico: the new frontier between betting and finance
(Mexico City, SoloAzar Exclusive).- A few days before SiGMA North America, SoloAzar presents the latest installment of the special series "Mexico in 6 keys". In this case, it addresses a topic that is on everyone's lips in the industry these days: prediction markets that are blurring the line between traditional betting and financial instruments. Its international expansion and the growth of sports platforms open an interesting regulatory debate in Mexico. At the end of the article, readers will find an exclusive benefit for the SoloAzar community.
SoloAzar Exclusive
Friday 28 de August 2026 / 12:00
Events
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Events
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Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Eeze highlights the importance of the Mexican market behind SiGMA North America
(Mexico City, SoloAzar Exclusive).- Diego Verano, Director of Business Development at Eeze, analyzes the company's participation in the first edition of SiGMA North America in Mexico City, the opportunities presented by the local market and the importance of strengthening strategic relationships with operators in the region.
Portfolios
Brazil's Fabio Macorin Elected to IAGR Board of Trustees for Gaming Regulation
(Las Vegas).- Fabio Macorin, Deputy Secretary of Brazil’s SPA, has been elected to the IAGR Board of Trustees, bringing extensive regulatory and law enforcement experience to the role.
Gaming Platforms.Net presents innovative licensing model at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rob Altamirano, CEO and Co-founder of Gaming Platforms.Net, reviews the company's achievements at SiGMA North America. During the event, the company forged key alliances and presented its innovative solutions to grant total technological autonomy to operators in the region.
Sportradar highlights LATAM growth at SiGMA North America
(Mexico City, SoloAzar Exclusive).- Rodrigo Cambiaghi, Sales Executive Lead, Digital Advertising at Sportradar, highlighted the strategic importance of Mexico and the broader Latin American market during SiGMA North America 2026. Held from September 1–3 at Centro Banamex in Mexico City, the event brought together nearly 2,250 delegates and focused on artificial intelligence, innovation, public-private collaboration and the adaptation of global strategies to local market dynamics.
AI vs. Prediction Markets: The Battle for the Future of Betting
(Mexico City, SoloAzar Exclusive).- Sportsbooks, prediction markets, or AI platforms? At SiGMA North America 2026, a panel of experts including Aviv Sher (CODERE Mexico), Jeremy Groves (Evenbeter), and Bar Worcel (TipMaster) explored the future of betting interfaces and the disruptive impact of artificial intelligence.
Event
SiGMA North America 2026
01 de September 2026
Beyond the Games: EGT Digital’s Vision for Sustainable Growth in the Americas
(Mexico City, SoloAzar Exclusive).- At SiGMA North America, EGT Digital proved it is far more than just a premium content provider. Andres Troelsen, Regional Sales Director LATAM, discusses the industry's shift towards comprehensive tech ecosystems, the importance of tailoring strategies for the diverse Latin American market, and the company's latest innovations. Discover what’s next for EGT Digital’s expansion across the Americas.
Thursday 17 Sep 2026 / 12:00
SiGMA North America celebrates Football, LATAM growth and brings the iGaming community together in Mexico City
(Mexico City).- For its first edition, SiGMA North America marked a successful debut in Mexico City, bringing together the international and regional iGaming community while highlighting the continued growth and strategic importance of the Latin American market.
Thursday 17 Sep 2026 / 12:00
Eman Pulis Assesses Success of SiGMA North America in Mexico
(Mexico City, SoloAzar Exclusive).- SiGMA Group founder Eman Pulis assesses the success of SiGMA North America in Mexico following its September 1–3 edition at Centro Banamex, where around 2,250 delegates gathered to connect the North and Latin American gaming markets and explore opportunities across the region.
Wednesday 16 Sep 2026 / 12:00
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