Choosing the Right Analytics Tools for Your iGaming Project by Altenar
Monday 21 de July 2025 / 12:00
⏱ 1 min read
(Douglas).- From player retention to real-time decision-making, Google Analytics 4, Power BI, and other data tools are empowering iGaming operators to boost profits and stay ahead in a competitive market.
In today’s data-driven iGaming industry, having access to advanced analytics tools is crucial—but knowing how to use them is just as important. This comprehensive guide explores key platforms like Google Analytics 4 (GA4) and Microsoft Power BI, which together offer a powerful solution for understanding player behaviour, tracking marketing performance, and making data-informed decisions in real time.
GA4 provides granular insights into player acquisition, behaviour, and conversions through event-based tracking, while Power BI transforms complex data into interactive dashboards for revenue reporting, segmentation, and operational monitoring. When integrated, they offer a full-picture view of user activity and platform performance.
The article also examines other analytics options—such as Matomo, Adobe Analytics, and Amplitude—that provide niche benefits like enhanced privacy, deep segmentation, and behavioural optimisation.
Finally, it outlines common pitfalls when selecting analytics platforms and emphasizes the need for goal alignment, scalability, and ease of use. Looking ahead, AI-powered predictive analytics, real-time monitoring, and compliance tools are set to define the next evolution of data intelligence in iGaming.
By choosing the right mix of tools and aligning them with business goals and capabilities, operators can significantly improve player engagement, acquisition efficiency, and long-term profitability.
Read full article here by Ian Macintyre
Categoría:Analysis
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
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