Experience, licenses, and partnerships: iGaming brand reputational framework

Global experience and regional flexibility importance

Trust in an iGaming platform is built on a combination of robust compliance and the platform’s overall user-friendliness. Market leaders offer full localization of their products in all major languages and give access to the best payment solutions, including services from local providers. The combination of global expertise and regional flexibility is a winning formula for both players and partners. It’s much easier to attract a new audience to a platform with international recognition and a high level of loyalty worldwide. 

Audience trust naturally translates into high conversion rates from sign-ups to deposits, boosting the effectiveness of affiliate advertising campaigns. The significance of striking a balance between international experience and local flexibility is clearly evident in 1xBet’s operations. The brand has been in business since 2007, and its platform is available in 73 languages. 1xBet’s popularity speaks for itself: every month, more than 10 million players from around the world visit the iGaming platform. 

Shift from international licenses to local regulation 

In the early stages of its development, the iGaming industry operated under a universal regulatory framework. Operators held international licenses, and Curaçao emerged as one of the most widely used licensing jurisdictions. Things stayed that way until the 2010s, when the first regulated markets began to emerge in Europe. The launch of new iGaming markets prompted operators to complement their international licenses with local ones, partnering with regional regulators where required. This new standard for legal operations has benefited all industry participants: governments have earned revenue from license sales and taxes, players have gained access to regulated and more transparent platforms, and iGaming brands and their affiliates have found a promising environment with transparent rules and the potential for long-term operations. 1xBet was one of the first to make local licensing a key element of its international strategy and obtained operating licenses from regulators in Spain, Ireland, Serbia, Brazil, Nigeria, and many other jurisdictions. Today, the brand holds 35 licenses in countries across Europe, Latin America, and Africa. 

Sports partnership as an element of a reputation strategy 

To attract the attention of their target audience, operators run promotional campaigns, interactive activities, and various initiatives. The participation of world-renowned athletes and sports organizations amplifies the impact of such events. That is why leaders in the iGaming industry sign partnership agreements with world-class sports figures to promote their values globally. They also increase brand recognition and help build trust with their audience.

1xBet has built one of the strongest partnership portfolios in the iGaming industry. The brand’s official partners include FC Barcelona, Paris Saint-Germain, Italy’s Serie A, FIBA, Volleyball World, CAF, the Billie Jean King Cup, The MongolZ, 9z, MIBR, and many other sports and esports organizations. 

The 1xBet ambassador team includes Conor McGregor, Carlos Prates, Jiří Procházka, James Banks, and other successful athletes and influencers. An international reputation, a portfolio of licenses in key regions, and high-profile global partnerships: all of this makes 1xBet one of the most attractive partners in the iGaming industry. Affiliate specialists can turn these advantages into real profits by joining the 1xPartners program. It has been operating since 2016 and has brought together more than 500,000 affiliates from 150 countries. 1xPartners offers flexible partnership models such as RevShare, CPA, and Hybrid, as well as access to a diverse base of viral creatives.