Analysis

How Sportradar is leveraging data to create new betting opportunities in sports

Wednesday 20 de March 2024 / 12:00

⏱ 1 min read

(St Gallen).- In 2023, Sportradar Group AG introduced Computer Vision, a new technology designed to enhance the sports viewing (and betting) experience. The program can process visual inputs from live sports and gather statistics at 100 times the speed of a human, with data available in milliseconds.

How Sportradar is leveraging data to create new betting opportunities in sports

This introduction of real-time microdata to live broadcasts unlocks a new world of possibilities, including augmented streaming, which turns broadcasts into immersive experiences where viewers can see advanced game insights through augmented-reality overlays, effectively designing their own custom telecast. Its rapid data collection and instant integration also allow for tangible, meaningful betting insights in real-time, driving micro-betting forward across sports.

Founded in 2001, Sportradar covers close to 1 million events annually across 90-plus sports. Computer Vision was first released in February 2023 for table tennis, a top-five sport for betting globally, and the company added tennis in December; future targets include basketball and soccer. Sportradar revenue is projected to grow approximately 20% in 2023, to more than $950 million.

By Paul Mueller

Categoría:Analysis

Tags: Sportradar,

País: Switzerland

Región: EMEA

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