Interview with Henrique De Simoni – 3 Oaks Gaming LATAM Strategy

This is the challenge3Oaks Gaming, led by Country Manager Latam Henrique De Simoni, was built to solve with a suite of "zero-friction" gamification tools. The central promise is operational simplicity: a plug-and-play layer that actually makes an impact without technical overhead. As gamification shifts from a "nice extra" to an essential tool expected by players, iGaming operators are looking for partners that can deliver instant uplift. This is where strategic alliances with a robust Game Aggregator, such as Timeless Tech, become vital, ensuring that high-impact promotions like Lucky Drops and Flip-to-Win land precisely when and where they matter most—especially in the complex, high-traffic environment of a market like Brazil.

INTERVIEW

1. What sparked 3Oaks to build its own engagement features—and are gamification tools now a must-have for providers, or still a nice extra?
We built our engagement suite because we noticed a critical gap between content and player retention tools in many markets, especially LATAM. Operators often had to depend on third-party mechanics with limited flexibility. With our tools, we allow a plug-and-play layer that actually makes an impact. Today, gamification isn't a “nice extra” anymore—it’s expected. The emotional journey players want isn’t only about gameplay, but about how they are rewarded and surprised.

2. If you had to choose a headliner—Flip-to-Win, Lucky Drops, Jackpots, or Tournament Series—which gets the spotlight this year, and why?
Lucky Drops is this year's showstopper. It hits that sweet spot between simplicity and thrill. Unlike passive features, it's interactive, visually engaging, and instantly satisfying. In emerging markets like Brazil, this visual and quick gratification resonates more than traditional formats.

3. Flip-to-Win in plain words: tell us a short win story—“more people showed up,” “sessions ran longer,” or “spend ticked up.”
During a campaign with a major operator in Brazil, we activated Flip-to-Win as a soft retention tool during non-peak hours. Not only did sessions increase by 27%, but we also noticed a 36% uplift in second-day return rate among players who triggered it. The feature created an emotional loop—the kind of moment players want to chase again.

4. Lucky Drops and the “Hot Period”: what small setting or timing change most often turns a quiet hour into a lively one—without blowing the prize pot?
We experimented with narrowing the Hot Period from a two-hour window to just 45 minutes, right before Brazil's evening football matches. This small change increased click-throughs by 18%. Players react better when there’s a short, urgent moment to act on.

5. Jackpots (Time / Must-Drop / Classic): which format do Brazilian players enjoy lately—and what kind of session fits each one?
Short-session Must-Drop Jackpots have outperformed other formats. Players in Brazil prefer rapid cycles and tangible outcomes. A jackpot that must drop within one hour, with clear visual progress, brings that sense of FOMO and instant reward.
We already have two games with the Must-Drop—and we’ll keep developing more!

6. Tournament Series over several days: how do you keep casual players involved, not only the leaderboard heroes?
We introduced surprise milestones throughout multi-day tournaments. For example, “reach 50 spins and win a boost prize” or “log in 3 days in a row for mystery drop access.” This decentralizes the leaderboard and gives casuals reasons to stay active without feeling outmatched.

7. On football nights in Brazil, which 3Oaks tool tends to catch the surge—Must-Drop near kick-off, Lucky Drops at half-time, or Flip-to-Win right after big moments?
Lucky Drops at halftime always perform well. Players check their phones during the break, and that’s the perfect moment for instant rewards. Before kick-off, Must-Drop Jackpots generate buzz and anticipation.

8. Outside match days, when do you see the best natural pickup—late evenings, weekend afternoons—and which tool benefits most from that rhythm?
Saturday nights and Sunday afternoons show natural spikes in activity. Tournaments capitalize on these because they’re easy to trigger and promote social sharing—perfect for casual weekend players.

9. Red Tiger’s Daily Drop Jackpots made “must-go today” an appointment. What’s the 3Oaks signature in your Time/Must-Drop design that feels more personal?
Red Tiger nailed the “must-go-today” logic. What we add at 3Oaks is hyper-local customization: prize sizes, timers, art direction—all matched to the final customer play. It feels personal and tailored, not part of a mega-pool network.

10. TaDa’s WIN CARD jumps straight to the bonus round. Where does Flip-to-Win create a similar “get me to the fun” feeling—and what extra flavor does 3Oaks add?
Both aim for that shortcut to dopamine. Flip-to-Win, though, brings animation, sound design, and surprise layers—you can flip a card, reveal a bonus inside it, then unlock another level. It’s a journey, not just a one-time reveal.
I’m also a big fan of TaDa’s games; I believe they’re on the right path.

Captured during SBC Summit Lisbon 2025, this photo represents the synergy between Timeless Tech and 3Oaks Gaming — two teams aligned in shaping the future of gamification and player retention in LATAM.