Strengthening Integrity in Africa’s Booming Betting Market

Africa’s Betting Boom Needs an Integrity Blueprint

Africa’s betting GGR is forecast to grow from some US$3.5bn in 2021 to approximately US$19.4bn by 2030. The opportunity now is to ensure that strengthening integrity capabilities grow alongside that expansion.

IBIA’s Khalid Ali explains in the latest issue of Sports Betting Operator Magazine how Africa’s fast-growing regulated betting sector can strengthen integrity protections as the market expands.

Key takeaways from the article:
 

▪️Engagement is growing across the continent. Regulators, operators and sports bodies are seeking to develop integrity protocols and connect with international monitoring initiatives.
▪️IBIA’s Memorandum of Understanding with the African iGaming Alliance supports practical cooperation across licensed operators in 20 countries in the region.
▪️Effective integrity protection also depends on strengthening athletes’ understanding of rules and trust in reporting mechanisms.

It also explains what IBIA’s alert data shows:
 

▪️IBIA reported 31 suspicious betting alerts linked to African sporting events in 2025, around 10% of IBIA’s global total.
▪️Between 2021 and 2025, IBIA recorded 117 alerts connected to African sporting events.
▪️More alerts don’t automatically mean more corruption. They show that the integrity systems in place work, with suspicious betting activity being identified, assessed and escalated for further investigation.

That is the value of a strong integrity blueprint: strengthening the transition from market growth and operator intelligence into coordinated action that protects sport events and regulated sports betting.

Read the full article here: https://lnkd.in/etEPZdjq