The best things about attending expos: Insights from Galaxsys Head of Sales Department

Grigoryan shared that Galaxsys has attended over 10 expos worldwide, either with its own stands or as participants. These expos provided the Sales team with valuable opportunities to reconnect with familiar faces, establish relationships with key industry players, and identify market-specific expos that help forge new partnerships in targeted regions. As relevant examples, she mentioned upcoming SiGMA Americas, SiGMA Asia, and other events that highlight Galaxsys’ impact in Asian and Latin American markets.

She has also mentioned some of the key advantages of attending expos and how they contribute to the growth and success of Galaxsys.

Networking Opportunities: Expos provide a valuable platform to network with industry professionals, potential partners, and key companies.

“The best experience connected to industry expos is always related to the main factor – networking, which can bring a myriad of benefits, ranging from new partnerships to acquiring knowledge, generating new ideas, staying updated with the latest industry news, and receiving valuable feedback.”

Knowledge Exchange: Attending seminars, workshops, and panel discussions at expos allows the team to gain insights from industry experts and stay informed about emerging developments and trends. This knowledge empowers them to make informed decisions and drive innovation within our company.

Showcasing new games and tools: Galaxsys takes expos seriously by continuously developing new products and features that benefit our current and potential partners. Attending global expos helps expand brand awareness, generate buzz, and showcase our latest products to highly targeted companies and individuals.

Partner Feedback and Market Research: 

Grigoryan highlights the importance of face-to-face interactions in receiving valuable input and suggestions for improvement.

“There is no better format for this than face-to-face meetings with partners and industry experts. We can always make new partnerships, but feedback and knowledge exchange is what can make your product and overall, the company better, more competitive, and specific to market and trend needs.”

In terms of networking at expos, the head of Sales Department believes in the power of proper planning. The Sales team prioritizes determining in advance who they intend to meet, when, and where, and establishes a clear agenda for each expo. Meetings are scheduled directly at our stand, ensuring easy access to relevant materials and the participation of professionals from various departments, such as the Product Team or Partner Management.

“Roughly 70% of our Sales team’s time is dedicated to pre-arranged meetings, while the remaining 30% is spent exploring the expo area, networking with industry representatives, and proactively seeking new opportunities,” Grigoryan remarked.

By implementing these strategies, the firm's Sales Department has achieved great success in building meaningful connections, creating brand awareness, and expanding Galaxsys’ award-winning portfolio of games.