Hard Rock expected to take over Mirage next month
Wednesday 09 de November 2022 / 07:59
⏱ 2 min read
(Las Vegas).- While The Mirage will have a new owner by year’s end, guests shouldn’t expect any major changes just yet. As the iconic Strip resort prepares to switch ownership from MGM Resorts International to Hard Rock International, who acquired the operations of the resort for $1.08 billion last year, questions have loomed about how the transition will play out.
To answer the first question likely on everyone’s mind: No, the volcano show won’t close — yet. Officials have previously said the attraction will be torn down, but “there are no current plans to change the volcano show,” according to MGM Resorts. MGM also answered several other questions on its website about The Mirage’s future through a FAQ page shared this month.
Hard Rock International bought The Mirage from MGM Resorts International back in December 2021 for the whopping sum of $1.075 billion.
Hard Rock announced that they have big plans for the property, however, the major changes will be implemented gradually and will not happen just yet.
Hard Rock plans to build a hotel tower in the shape of a guitar in the front of the property facing the Las Vegas strip, probably in the place of the volcano show, and the company is going to rename the venue from The Mirage to Hard Rock Las Vegas. However, The Mirage customers should not worry just yet. The changes will take time and players will be able to enjoy the volcano for a little while longer.
According to the sales agreement, Hard Rock has the right to keep the brand The Mirage for up to three years. The company also announced in July that it plans to open the rebranded property with the iconic guitar-shaped tower in 2025.
The finalization of the deal and the conclusive transfer of the property from MGM Resorts to Hard Rock is subject to approval by the Nevada Gaming Commission, which has a certain schedule of meetings. This means that the earliest possibility for the Commission to approve the transfer of the property will be December 22.
Players Will Still Be Able to Use Their MGM Rewards Points and Tier Status
Initially, guests will not experience much of a disruption in terms of services. All hotel reservations will remain as they are and the booking numbers will be the same during the transition period.
MGM Rewards perks will also still be available until the transaction is fully completed.
Members of the MGM Rewards program will be able to keep their tiers for all other MGM properties or they will be able to transfer their tier status to Hard Rock’s loyalty program.
Hard Rock is going to implement its loyalty program Unity Rewards in The Mirage, which Hard Rock customers have access to at more than 150 locations both in the US and around the world. Hard Rock has made a commitment to make sure that The Mirage’s customers do not experience any disruptions or major changes during the transitional period and beyond.
By Silvia Pavlof
Categoría:Casino
Tags: Sin tags
País: United States
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.