Imagine Live and Ana Gaming sign a partnership

Imagine Live and Ana Gaming Partner to Expand Premium Live Casino Offering in Brazil

By integrating Imagine Live’s premium live casino content across 7K Bet, Cassino Bet and Vera Bet, the partnership combines innovation, regulatory compliance and local market expertise to strengthen both companies’ positions in Brazil’s rapidly evolving regulated gaming sector.

Imagine Live, the award-winning live casino provider, has announced a strategic partnership with Ana Gaming, a Brazilian gaming and betting holding company operating within Brazil’s regulated market. The collaboration represents an important milestone in Imagine Live’s expansion strategy across Latin America while reinforcing Ana Gaming’s commitment to delivering high-quality entertainment experiences in a fully regulated environment.

Expanding Live Casino Experiences Across Brazil

Under the terms of the agreement, Ana Gaming has integrated Imagine Live’s extensive portfolio of live casino content across its brands, including 7K Bet, Cassino Bet and Vera Bet. Players will gain access to a diverse selection of live dealer games, immersive game show experiences and dedicated tables tailored to the preferences and expectations of Brazilian audiences.

The rollout is designed to elevate the entertainment offering available to players while providing a seamless, engaging and premium live casino experience across the group's platforms.

Strengthening Positions in a Regulated Market

The partnership comes at a pivotal moment for Brazil’s regulated gaming industry. Already operating under the country's federal licensing framework, Ana Gaming is further consolidating its market position by incorporating Imagine Live’s content offering.

The collaboration brings together Ana Gaming’s local market expertise, strong brand recognition and engaged player community with Imagine Live’s focus on innovation and premium live entertainment. For Imagine Live, the agreement further strengthens its footprint in Latin America and aligns with its strategy of partnering with ambitious operators that prioritize responsible gaming, compliance and sustainable long-term growth.

Executives Highlight Strategic Importance

Nadiya Attard, Chief Commercial Officer of Imagine Live Group, emphasized the significance of the Brazilian market and the value of partnering with Ana Gaming.

"Brazil remains one of the most exciting regulated markets in the global gaming industry, and we are thrilled to enter into this partnership with Ana Gaming as they continue their impressive growth journey. Their deep understanding of the local market, strong portfolio of brands, and commitment to responsible gaming make them the ideal partner for Imagine Live. We look forward to delivering exceptional live casino experiences to their players and building a successful, long-term relationship together."

Marco Tulio Oliveira, CEO of Ana Gaming, said the agreement complements the company's broader growth strategy.

"The collaboration with Imagine Live complements our strategy of offering a robust entertainment portfolio that strictly adheres to regulatory guidelines. Delivering high-quality live casino experiences to our players is central to our mission, and this partnership reflects our focus on innovation and the security that is fundamental in a regulated market."

A Shared Vision for Sustainable Growth

The partnership reflects a shared commitment to delivering premium entertainment experiences while supporting the sustainable development of Brazil’s regulated gaming sector.

By combining Ana Gaming’s strong local presence with Imagine Live’s advanced technology and live casino production capabilities, both companies aim to drive greater player engagement, enhance product quality and contribute to the continued maturation of one of the world's most promising regulated gaming markets.