Imagine Live Partners with Novibet in Greece and Across Latin America

The agreement will see localized live casino content delivered to players in key jurisdictions, including Greece and Brazil, further strengthening both companies’ positions in competitive international markets.

Expanding Reach Across Multiple Regulated Markets

The partnership brings Imagine Live’s live casino offering to one of the most established GameTech operators in the region. Founded in Greece in 2010, Novibet has grown into a major international brand with operations across Europe and Latin America, including Greece, Mexico, Brazil, Ireland, Finland, Chile, Ecuador, Cyprus and New Zealand.

Powered by its proprietary technology platform and extensive experience in regulated environments, Novibet continues to expand its entertainment portfolio while maintaining a strong focus on localized player experiences.

Localized Live Casino Experiences for Greece and Brazil

Under the agreement, Imagine Live will provide its live casino content across all Novibet-licensed markets. Particular emphasis will be placed on Greece and Brazil through dedicated localized tables featuring native Greek and Brazilian Portuguese-speaking presenters.

The collaboration reflects both companies’ commitment to delivering high-quality, tailored gaming experiences designed to meet the preferences of local audiences while complying with regulatory requirements.

Strengthening Strategic Growth Plans

For Imagine Live, the deal represents another important step in its expansion strategy across Europe and Latin America. The company continues to prioritize partnerships with operators that have established positions in regulated markets and a proven commitment to innovation and player engagement.

Imagine Live Sees Strong Alignment with Novibet

Nadiya Attard, Chief Commercial Officer at Imagine Live, highlighted the strategic value of the agreement:

“This partnership is a good example of the direction we are heading. Novibet has built a strong position across some of the most competitive regulated markets in Europe and Latin America, and they have done it with the right foundations: solid technology, local expertise and a clear focus on the player experience. That is exactly the kind of operator we want to be working with, and I am looking forward to growing this relationship.”

Shared Focus on Innovation and Localization

Novibet emphasized that Imagine Live’s operational scale, flexibility and commitment to localized content were key factors behind the partnership decision.

Novibet Highlights Innovation and Studio Capabilities

Fotini Matthaiou, Executive Casino Director at Novibet, said:

“Imagine Live stood out to us for several reasons. The scale of their studio operations across Armenia, Romania and Spain, the speed and flexibility with which they operate, and the way they have embedded localization into their product from the ground up, were all key factors for us.”

She also noted the supplier’s innovative approach, including the integration of artificial intelligence into its operations, as a strong match with Novibet’s long-term vision.

A Partnership Built for Future Growth

By combining Novibet’s extensive market presence with Imagine Live’s localized live casino expertise, the agreement is expected to enhance the player experience across multiple regulated jurisdictions. The collaboration also reinforces the growing importance of tailored content, innovation and regional expertise as operators seek to differentiate themselves in increasingly competitive global markets.