Soft2Bet Unveils Swiper: Sweden's first online casino based on swipe navigation

Soft2Bet, a leading provider of engagement-driven iGaming solutions, has unveiled Swiper, Sweden’s first online casino designed entirely around swipe-driven navigation popularized by social media apps. Specifically tailored for mobile users, Swiper allows players to explore, select, and play games effortlessly using just their thumb. Licensed by the Swedish Gambling Authority, the platform guarantees a secure, responsible, and fully compliant gaming environment.

Localised Gaming Experience for Swedish Players
Swiper was built with Swedish players in mind. Key features, including onboarding, payment options, and game certifications, have been fully localised to meet Spelinspektionen standards. Integration with BankID and instant transactions via Swish enables players to register, deposit, and withdraw quickly, while remaining connected to Spelpaus, Sweden’s national self-exclusion system.

Innovative Swipe-Based Gameplay
At the heart of Swiper is a personalised feed of short-form video clips showcasing new releases, jackpots, and live-dealer games—reminiscent of browsing stories on TikTok. Soft2Bet’s proprietary MEGA engine (Motivational Engineering Gaming Application) enhances each swipe with tailored missions, quests, and rewards, boosting engagement, session duration, and player lifetime value.

Building on Soft2Bet’s success with localised brands like Betinia and CampoBet, Swiper introduces SEK wallets, Swedish-speaking live dealers, and fully customised mobile apps, highlighting the company’s commitment to adapting each brand to local culture, regulations, and player preferences.

Yoel Zuckerberg, Chief Product Officer at Soft2Bet, said: "A great customer experience starts with cultural relevance. Swiper looks, feels, and functions like a Swedish app. From BankID logins and Swish payments to RNG certifications, every element aligns with local habits. Players can enjoy endless social-style content designed specifically for them."

Swiper’s Key Features for Swedish Players:

One-handed swipe navigation for quick game discovery

Over 85,000 live and 70,000 pre-match sports betting events with competitive odds

Localised promotions tied to Swedish holidays and events

Design fully adapted to local player preferences and cultural context

Following multiple brand launches and innovative MEGA engine deployments across Europe in 2025, Swiper reinforces Soft2Bet’s ability to convert advanced B2B technology into highly localised, market-leading B2C gaming products across 11 regulated markets.