21Viral Strengthens Its Latam Expansion from PGS 2025: Key Connections, Strategic Vision and Commitment to the Peruvian Market

What motivated 21VIRAL to attend this edition of the Peru Gaming Show?
The primary reason for attending PGS is the one that corresponds to our very purpose: to make connections, establish professional relationships, meet our clients, get to know each other, stay up-to-date, and see what's happening in the gambling market in Latin America. Above all, to experience firsthand a fair that has been so well-known and relevant, and even more so now with all the regulations in place. It was also necessary for us to learn the ins and outs of the processes and get closer to those who are key players in the Peruvian industry, with PGS and other places in Latin America.

How would you describe your overall experience at the event?
It was a very enlightening experience regarding the status of the Latin American market and the global positioning of companies like ours. It was enjoyable, and definitely an experience with a very happy and positive vibe.

Did you have the opportunity to attend or participate in the event's conferences? What topics did you find most relevant to the sector?
Of course, on the first day, we attended the conferences. The academic aspect is very important, but what I found most relevant was the conference on legality. This aspect is crucial for the present and future of our company and that of our clients.

What value do you think PGS brings to the development of the gaming industry in Peru?
Peru has a great advantage in the gaming industry over other regions throughout Latin America. It is a well-established industry with a wonderful future on the horizon. The contribution it makes with this annual fair is crucial for updating, professional networking, and the evolution of the industry.

How do you see the evolution of the Peruvian market compared to others in the Andean region?
It has definitely taken several steps forward in many ways, especially on a technological level. It has great advantages for land-based and virtual markets that facilitate operations on this side of the globe. There are businesses, startups, and projects that are also of high value to both Peruvian and foreign entrepreneurs.

Do you have expansion plans or new projects specifically focused on Peru or neighboring countries?
Yes. That is a definitive and resounding yes. That's what we've been doing since last year, with more force than ever. Our goal is to expand and penetrate the entire Latin American market.