After a successful showing at G2E Las Vegas, Win Systems unveils expansion plans in key markets

In her recent participation at 2024 G2E, Virginia Pin, Marketing Manager at Win Systems shared with SoloAzar an optimistic view of the firm's performance there. She highlighted the success of its booth, where ‘the overall response was overwhelmingly positive’, and underlined that ‘visitors were particularly enthusiastic about how our solutions could enhance their operations and improve player engagement"’. Virginia also noted that ‘the atmosphere at our booth was vibrant with a high level of interaction and feedback, which we were delighted with’.

Regarding their focus on the US market, Viriginia reaffirmed Win Systems‘ commitment to innovation, stressing that they are applying ’a strong emphasis on developing specific products specifically for the U.S. market’. The Marketing Manager also explained that ‘the company's goal is to innovate and provide tailored solutions that address the unique needs of this sector thus ensuring Win Systems’ competitiveness and adaptability to the rapidly changing US market’.

She also talked about the innovations presented during the show, the key message for their customers and potential partners, and finally shared their plans for global expansion in the sector.

What innovations have you incorporated this year to enhance the visitor experience at G2E 2024?

We showcased significant updates to our WIGOS casino management system, enhancing its operational efficiency and player engagement capabilities. A major highlight was the WINUP Wallet app, a revolutionary platform that enables players to easily manage their funds, reload their wallets, and access gaming machines. Through the app, users can conveniently utilize casino services such as the players club, machine reservations, and food and beverage requests—all from their mobile devices.

We also introduced exciting innovations in our Gold Club electronic roulette, which garnered considerable attention and underscored our commitment to providing cutting-edge solutions in the gaming industry. The Dynamic Paytable stood out, offering players a variety of paytable options that add an exhilarating twist to gameplay.

Furthermore, our lineup of new games featured engaging titles such as Golden Paws, the multi-game version of the popular Coin Festival link; Hot Blitz, an exciting new Hold & Spin game featuring a mischievous devil character who helps players unlock features and earn prizes; and Fenghuang Celestial Fortune, an Asian-themed game that includes Free Games, Hold & Spin, and Reveal Symbols.

Following your participation at G2E, what key message would you like to convey to potential new customers or partners about your featured products?

Following our participation at G2E, the key message we want to convey to potential new customers and partners is that Win Systems is committed to driving innovation in the gaming industry through our cutting-edge solutions. Our products, such as the WIGOS casino management system, our gaming products and our new game titles, are designed to enhance both operational efficiency and player experience. We strive to offer scalable, adaptable technologies that meet the evolving needs of the gaming industry, creating opportunities for operators to improve performance and engagement while delivering memorable experiences to players.

At Win Systems, we are more than just a technology provider; we are a long-term partner dedicated to supporting the growth and success of our clients with world-class solutions. 

What are your short-term goals, and are there any specific markets you are targeting?

In the short term, Win Systems aims to strengthen our presence in key markets, particularly in the United States and Europe, where we see significant growth opportunities. We're also focusing on expanding our footprint in Latin America, specifically targeting Argentina, Chile and Puerto Rico, as well as exploring potential in South Africa and the Netherlands. Our strategy is to adapt our innovative solutions to meet the unique needs of these markets, ensuring we remain competitive and responsive to evolving industry demands.