ALEA: growth and adaptation in the Brazilian iGaming market

Lucas Lebleu, Senior Director of Business Development in ALEA, was present at the SBC Summit Rio 2024, that took place from March 5 to 8 at . ALEA is a casino games aggregator focused on technology and reliability of their API. 

Lucas explained how they are adapting to the local Brazilian regulations: “We bring quality, working closely with our partners, but also adding local content to fulfill the Brazilian players appetite”.   

Related to the firm´s expansion into the Brazilian market, the Senior Director of Business Development commented: “We have been expanding fast over the last year, having added more content for our clients, but also by proving to them that we can adapt fast to their needs keeping the highest standards at all times”. +

One of the most relevant aspects of the event, was to strengthen their collaboration with their friends and clients of the region. Also, Lucas mentioned that “some new big opportunities with strong local operators and also with platform and content providers emerged as real opportunities for collaboration among other companies present at the event.” 

When asked about his point of view on the future of iGaming in the Brazilian market and in Latin America, Mr. Lucas Lebleu reflected the following: “the markets is hot, young and evolving fast. There are loads of opportunities tk grow but also to do things better. 

We come also from an operator background since founded 12 years ago; I personally come with 27 years of experience having operated in LatAm, Europe and Easter Europe.

This backgroud gives us the knowledge and contacts to help and assist our partners to grow the best way possible without been a competitor to them as we dont operate and we dont have a platform”. 

Finally, Lucas Lebleu, commented about the next events they are planning to attend during the next three months: GM News in Sotogrande, Spain, eGR Power50 in Marbella, Spain and BIS Sao Paulo, in Brazil in April; Fijma, Madrid in Spain and Aff Papa Málaga, also in Spain in May; and PGS Perú in June.