Altenar announced as sponsor of the Gran Fondo Isle of Man cycling event
Thursday 19 de June 2025 / 12:00
⏱ 2 min read
(Douglas).- Altenar, a top provider of sports betting and iGaming software, has entered a three-year agreement to serve as the title sponsor of the Gran Fondo Isle of Man cycling event.
This strategic partnership marks a major commitment by Altenar to support cycling on the Isle of Man, a place with a deep-rooted cycling heritage. The island is famously the birthplace of Mark Cavendish, the most successful Tour de France stage winner of all time, who himself has taken part in the Gran Fondo in both 2019 and 2022.
A World-Class Event in a Scenic Setting
Set against the stunning backdrop of the Manx countryside, over two action-packed days on 19th to 20th July, more than 1,000 riders from around the world will compete across four challenges – the Gran Fondo (85 miles), the Medio Fondo (39 miles), the Piccolo Fondo (20 miles), and the family-friendly Minisculo Fondo, held in the heart of Ramsey’s Mooragh Park which doubles as the race village.
Since its inception, Gran Fondo Isle of Man has attracted over 8,000 riders from as far afield as Japan, Australia, South Africa and the USA. It has earned major accolades – named one of Cycling Weekly’s “Top Ten Must-Do” events for three consecutive years – and been a qualifying round of the prestigious UCI Gran Fondo World Series from 2021–2024.
2025 will mark the final Gran Fondo Isle of Man in the current format, with organisers set to announce exciting plans for their future events shortly, alongside new partner Altenar.
This agreement reaffirms Altenar’s passion for supporting community sports in the Isle of Man and builds on its successful sponsorship of the Isle of Man Marathon and Half Marathon, which will take place in August.
John Quaye, Chief Financial Officer at Altenar, said: “The Isle of Man has cycling woven into its identity, and Altenar is proud to be part of a new chapter for this incredible event.
“With our headquarters at Cycle 360 House, and our existing sponsorship of the Isle of Man Marathon and Half Marathon, this sponsorship is a natural fit - uniting endurance and community, highlighting the beauty of the Isle of Man and showing why it has Unesco World Biosphere status.”
Paul Phillips, Director, Gran Fondo Isle of Man, said: “Having Altenar on board as our title sponsor is a huge vote of confidence in the event’s direction and our long-term vision.
We’re incredibly excited about what we can build together - not just for 2025, but for the evolution of mass participation cycling for all ages and abilities within the context of our own event.
“Our event is well established both within the local community and with international cyclists and we will continue to adapt to deliver memorable and enjoyable cycling experiences that capitalise on the Island’s rich environment and terrain.”
Categoría:Events
Tags: Altenar,
País: Isle of Man
Región: EMEA
Event
SBC Summit Americas 2026
09 de June 2026
Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.
Monday 22 Jun 2026 / 12:00
Sportradar’s Eduardo Lobato about SBC Summit Americas: "this year's edition was particularly special"
(Fort Lauderdale, Florida, SoloAzar Exclusive).- In an interview following SBC Summit Americas, Eduardo Lobato, Enterprise Client Partner Lead at Sportradar, shares his insights on the industry's evolving priorities, the impact of the FIFA World Cup atmosphere on the event, and why AI-powered personalization is becoming essential for long-term success in Latin America's betting market.
Monday 22 Jun 2026 / 12:00
SBC Summit Americas 2026: A Hub for Networking and Collaboration
(Fort Lauderdale).- Held at the Broward County Convention Center from June 9-11, SBC Summit Americas facilitated discussions between operators, affiliates, suppliers and regulators on the opportunities and challenges shaping gaming markets across the Americas.
Friday 19 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.