Aristocrat: Constant innovation in search of areas for growth and expansion

What have been the highlights of 2024?

The year has been a valuable one for the LATAM region as we’ve had notable releases of new games such as Jackpot Carnival and Mo Mummy, hosted a variety of customer appreciation events and identified ways to expand our efforts across key countries in our region. We continue to invest in the creation of new gaming innovations and hardware, and we’re excited to share the latest from Aristocrat Gaming at G2E to customers around the globe.

Our presence at Peru Gaming Show was well received by our customers following the successful release of a few new games in market. This largely in part due to the close partnership we have with Pan American gaming, their efforts help us to drive business forward in Peru and maintain our footprint in the market.  

What are the latest trends in the games of chance industry? How is the firm positioned in order to take advantage of those trends during 2024? 

At Aristocrat Gaming, we’re not concerned with following trends – we’re focus on driving new trends. Hold and Spin is a prime example of a mechanic we created, and others have imitated ever since. Instead of following, we have been leading the industry in developing content and hardware that performs for our customers. This comes from listening to our customers and developing products to suit their needs. We are fortunate to have the world’s best game designers at Aristocrat, and independent resources say time and again that our products are consistent top performers for our customers.

What are the expectations for the games of chance industry in 2024?

The expectation we set at Aristocrat is to do everything through the lense of responsible gambling and in line with the regulations set forth in the respective market. In addition, we hold ourselves to the expectations of our customers who are looking for the newest gaming innovations to have on their floor. And we do everything we can to meet these expectations in order to adequately support their business and growth.

What strategies and projects do you have for next year?

As always we have a handful of new games we’ll be releasing along with hardware developments which we are very excited for. In terms of new markets and expansions, we’re continuously strategizing on how to best maintain our current business globally while looking for areas of growth and expansion. Whether that be in new markets or growth within existing jurisdictions. For the LATAM region we keep a close eye on developments coming out existing markets like Argentina and Mexico, along with potential new markets including Brazil.