Aristocrat Transforms Global Gaming Expo with All-New Marketing Activations

“Aristocrat is the leader in the gaming industry and delivers product and system solutions to our customers to grow their businesses and entertain their clientele,” said Hector Fernandez, president of Americas for Aristocrat. “This year, we’re taking it one step further by extending our marketing arm to our customers to show them ways that they can activate our products to their players in interesting ways.”

Through these activations, G2E 2019 attendees will see in real time how Aristocrat serves as a strategic partner through compelling product launches and has developed unique ways to garner player engagement.

The activations range from interactive product-themed experiences and prize giveaways to unforgettable photo moments for social networking amplification:

• Crazy Rich Asians™ Slot Game Photo Spot




• Attendees can experience the ultimate social media moment to celebrate the announcement of Aristocrat’s newest slot title. The immersive experience will transport you to an environment reminiscent of the film’s iconic scenes.


• Days available: 1, 2 & 3 during show hours


• Locations: Booth 1500 at the entrance of Hall A




• Star Trek: The Next Generation® Slot Game




• Attendees can become a crew member of the U.S.S. Enterprise and obtain a 180-degree loop photo sitting in the Captain’s Chair from the TV show’s Bridge set! Costumed characters add to the ambiance and thrill.


• Days available: 1, 2 & 3 during show hours


• Location: Booth #1133




• Mad Max® Fury Road Slot Game




• Attendees can spin the wheel of post-apocalyptic fun in celebration of the official launch of the Mad Max® Fury Road slot title! Spin the wheel to win exciting prizes!


• Days available:




• Tuesday 10/15: 11:00AM-11:30AM and 3:30PM-4:00PM


• Wednesday 10/16: 11:00AM-11:30AM and 3:30PM-4:00PM




• Location: Booth #1133




• Dollar Storm™




• The perfect storm is here! Make it rain jackpots in celebration of this new linked product! Attendees can spin the wheel to enter the storm to win some cool swag.


• Days available:




• Tuesday 10/15: 10:30AM-11:00AM and 3:00PM-3:30PM


• Wednesday 10/16: 10:30AM-11:00AM and 3:00PM-3:30PM


• Thursday 10/17: 10:30AM-11:00AM




• Location: Booth #1133

For more information about Aristocrat, please click here.