Atlaslive Highlights Strategic Tech and Trust at SBC Summit 2025

Real conversations with the iGaming community

“For Atlaslive, SBC Summit Lisbon was about more than presence on the floor. It was about real conversations with the iGaming community. In those discussions, we saw clearly how providers are transitioning beyond delivering technology to becoming trusted business partners.”

When asked about the firm’s main objectives for the latest SBC Summit edition, she pointed the importance to demonstrate how Atlaslive supports operators in entering regulated markets like Brazil with speed and confidence, to showcase the flexibility of its dynamic platform, and to engage in discussions around omnichannel strategies that are becoming central to operator growth. “Lisbon gave us the right setting to strengthen relationships with both existing clients and new prospects while underlining our commitment to compliance and innovation,” she added.

Scalable technology and regional flexibility

“The focus was on scalable technology and regional flexibility. We demonstrated how the Atlaslive platform enables operators to expand quickly, especially in high-growth markets like Brazil, while keeping compliance transparent,” Poltavets said.

Omnichannel integration

“Omnichannel integration also drew attention, showing how a unified player journey across online and retail channels drives loyalty in regulated environments. Atlaslive stood out by linking these capabilities to measurable operator outcomes—speed, clarity, and sustainable partnership,” she added.

Compliance automation

Regarding the technological trends for the future of the iGaming industry in the coming years, Poltavets talks about three main technological trends shaping iGaming.

“The first is the deeper use of artificial intelligence, and not as a marketing add-on, but as a core tool for fraud detection, risk management, and personalization of player journeys.

The second is omnichannel, where the distinction between retail and online fades, and operators rely on unified, consistent experiences across every touchpoint.

Finally, compliance automation is becoming a decisive factor. With regulations evolving so quickly, platforms that can adapt instantly to new requirements will give operators a clear advantage.”

“These trends point to a future where technology is not just supporting operations but actively driving growth, protecting players, and helping operators stay ahead of regulation.”

Brazil, a top priority for Atlaslive

“In the short term, Brazil remains a top priority with the new SPA framework creating clear conditions for licensed operators. We’re already working closely with partners to help them launch fast and stay compliant in that market. In the medium term, our focus extends across LATAM, where countries are moving toward stronger regulation and present major opportunities.”

At the same time, she said that the firm continues to serve established markets in Europe, where operators value the flexibility of its platform and their commitment to security through ISO certifications.

Atlaslive, ready to be a dynamic guide for clients

“Our message is simple: Atlaslive is here to be your dynamic guide—the momentum behind your next move. Fast when markets open, firm when pressure peaks, and clear when decisions need data.

“To our current clients, we say thank you for the trust and for shaping the platform with us every day. To future clients and partners, our invitation is clear: if you’re ready to expand, compete, and build with confidence, Atlaslive is ready to stand alongside you”, she concluded.

Relive SBC Summit  2025 experience with SoloAzar's social media coverage and exclusive interviews.
Follow us on LinkedIn and Instagram to stay in the loop!