BiS SiGMA South America 2026 Closes with Record Attendance and Star Power

Smooth Organization and Engaging Experiences

The 2026 edition stood out for its flawless organization. Daily accreditation services and complimentary shuttle transportation from multiple hotels ensured a seamless experience for attendees. Exhibitors elevated the expo floor with interactive stands, giveaways, and product launches, creating a dynamic environment that kept delegates engaged throughout the event.
 

Networking in Style: Golf, BBQs, and Glamour

The summit opened with the Nexus Elite golf tournament, offering 40 select guests a full day of networking on the green, complete with champagne stops and a refined lunch. Meanwhile, the pre-registration event at Boteco São Bento in Vila Madalena featured a traditional Brazilian BBQ, live cooking stations, and a DJ set. Delegates later discovered Sweet Secrets, a vintage-inspired cocktail bar, before attending the prestigious SiGMA Awards, which gathered ambassadors, industry leaders, and gaming associations.

Sports Icons and Cultural Tributes

Sports stars were a major highlight. F1 legend Rubens Barrichello delivered an inspiring speech at the opening ceremony, while football icons such as Zinho, Diego Lugano, Luizão, Vampeta, Müller, and Aloísio Chulapa joined panels and met fans. UFC champion Carlos Prates drew crowds at the 1xBet booth. The expo also honored Pelé’s legacy with a dedicated museum installation showcasing rare memorabilia.

For the first time, the expo floor hosted live fights under the Centurion Grand Prix format, with Yuri Popeye emerging victorious after a thrilling night of competition inside a custom-built octagon.

Regulation and Responsibility Take Center Stage

Across three multilingual stages, panels tackled the industry’s most pressing issues: responsible advertising, taxation, and the digital transition of land-based casinos. 

As Lucimara Batista dos Reis, Consul and Chief Compliance Officer at the Honorary Consulate of Brazil, emphasized: “Brazil is living in a time of transition… gaming has always existed in Brazil, and today it’s moving to this regulated side. The responsible game is not punitive, it’s educational.”

The discussions underscored Brazil’s evolving regulatory landscape and its growing role in shaping the future of the global gaming industry.

Looking Ahead 2027 Edition

With record-breaking attendance and a vibrant mix of networking, entertainment, and regulatory debate, BiS SiGMA South America 2026 has cemented its place as a premier industry event. Organizers have already announced the next edition, scheduled for April 5–8, 2027, with expectations of welcoming 17,500 delegates.

The 2026 summit leaves a clear message: Brazil is not just hosting the conversation—it is shaping the future of gaming in Latin America.