BiS SiGMA South America Breaks Records with 15,800 Delegates and a High-Octane Blend of Business and Sport

As organizers, Could you share some key organizational details that helped ensure the success of BIS SIGMA South America - São Paulo 2026?

Now in its fourth edition, BiS SiGMA South America has evolved into a landmark event for the region’s gaming and betting ecosystem. A major factor behind its success has been the 2023 merger with BiS, which significantly accelerated reach and local relevance. Since then, we’ve built a strong operational foundation in Brazil, including a dedicated local office and on-the-ground Brazilian team. This has been essential in navigating the market effectively, strengthening relationships and ensuring smooth execution across all aspects of the summit.

The 2026 edition also benefited from a highly structured, multilingual format across three stages, with headsets provided at each stage for real-time translation. This allowed us to better serve a diverse international audience and ensure accessibility across all content streams. This combination of local expertise and global perspective has been central to the event’s continued growth and success.


 

What quick conclusions or important data can you highlight regarding the performance and impact of the latest edition?

The 2026 edition saw a record-breaking 15,800 delegates in attendance, marking another strong year of growth and confirming BiS SiGMA Sao Paulo’s position as a key hub for the global gaming industry. This continued expansion reflects the maturation of Brazil’s regulated betting market and the increasing international appetite for access to the region. With steady year-on-year growth, the event has clearly established itself as a must-attend global gathering.

The impact was equally evident in the quality of engagement. The summit attracted a strong presence of C-level executives, dignitaries and industry experts, fostering impactful networking and meaningful commercial opportunities. The involvement of influential voices from both sport and business further reinforced the event’s relevance, reach and crossover appeal.

Which highlights or standout moments from BIS SIGMA South America - São Paulo 2026 do you believe best reflect the spirit of the event?

This year’s edition was defined by energy and high-impact experiences that captured the spirit of BiS SiGMA South America. The BiS Awards and Auction took centre stage, celebrating some of Brazil’s most influential companies in the betting and gaming sector, with auction proceeds going to the SiGMA Foundation.

A particularly meaningful moment was the anniversary celebration of the Faculdade de Luta Sports School, a collaboration between the Centurion Association and the SiGMA Foundation.

The SiGMA Poker Tour Brazilian stop was another standout, attracting more players than ever before and reinforcing the region’s growing appetite for competitive gaming formats.

Key highlights also included the participation of 40 dignitaries, alongside premium networking experiences such as Brazilian BBQ gatherings, the Nexus Elite Golf Tournament and other curated side events designed to foster meaningful business connections.

Sport played a major role throughout the event. Rubens Barrichello delivered a powerful opening ceremony speech reflecting on his journey and philanthropic work, while football legends including Zinho, Diego Lugano, Vampeta, Müller and Aloísio Chulapa engaged directly with panels and attendees. For the first time, the event also brought live combat sports to the expo floor, featuring an MMA format inside a custom-built octagon, an innovation that added real spectacle and perfectly captured the event’s bold identity.

These moments reflect the high-energy nature of the event, where engaging discussions across panels and meaningful connections forged through both the summit and its side events continue to define the unique spirit of BiS SiGMA South America.