BTOBET sets its eyes on PERU
⏱ 2 min read
(Malta).- After analyzing the current gaming scenario in Latin America, with Peru set to regularize its online gaming market in the coming months, BtoBet has decided to expand its operations to what is rightly considered to be an up and coming market. And with the region seen as a key market with unique characteristics that could well propel the country to the forefront of the iGaming industry in LatAm, the company has published an Industry Report focusing on the various elements that constitute the reasons why the region is attracting such a big interest.
BtoBet already boasts of a very strong presence in Latin America, particularly in Colombia and Mexico. However, considering Peru’s shifting stance towards the regularization of its online market, BtoBet’s Chairman Alessandro Fried has deemed it as an essential growth for the company to further its expansion in LatAm. “Given the upcoming sweeping legislation that is set to be introduced, Peru scales high on our agenda,” declared Fried. “And with the region attracting interest from various operators, even on an international level, the time is ripe for BtoBet to enter such an interesting scenario.”
The region already has a very strong reputation from a retail perspective, with experts across the region widely viewing its current regulatory framework as a big success and counting as one of the most solid and competitive regulations in the region. The task now is to do the same for the online sector, where online gambling, including sports betting, is informally permitted, but unregulated.
However, with people of the calibre of Manuel San Roman Benavente, the head of Peru’s gaming authority La Dirección General de Juegos de Casino y Maquinas Tragamonedas (DGJCMT) firmly stating their believe that the online sector will be regulated by the end of the year, it is easy to see why such a big interest has garnished for this Latin American country.
Take the opportunity and download BtoBet’s latest market analysis regarding the opportunities that the Peruvian market keeps in hold.
Categoría:Events
Tags: Sin tags
País: Malta
Event
PERU GAMING SHOW – PGS 2026
17 de June 2026
Enhancing Responsible Gaming Through Effective Training at PGS 2026
(Lima, SoloAzar Exclusive) – Training, prevention, and technology took center stage at the "Value of Responsible Gaming in Gambling Operations" conference during the 2026 Perú Gaming Show (PGS). Presented by Fernando Calderón Castro, President of the National Gaming Society (SONAJA), the session brought industry leaders together to tackle current challenges and explore strategies for safer, more transparent, and sustainable operations.
Wednesday 22 Jul 2026 / 12:00
LSports at the Peru Gaming Show: Building Presence, Opening Doors
(Lima, SoloAzar Exclusive).- The Peru Gaming Show was never just about the booth. For LSports, it was about showing up in a market where showing up still matters — and leaving with more than a contact list. Federico Brancato, Sales Manager for the LATAM Region, came to Lima with a clear sense of what operators in this part of Latin America need most right now. What he found confirmed it.
Friday 17 Jul 2026 / 12:00
Martin Ivanov: "Latin America remains one of CT Interactive's key strategic regions"
(Lima, SoloAzar Exclusive).- CT Interactive Chief Operating Officer Martin Ivanov reflects on the company's experience at the Peru Gaming Show, highlights the opportunities emerging in the Peruvian market, and outlines the company's strategic priorities for expanding across Latin America.
Thursday 16 Jul 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
