CT Interactive Showcases Innovation and Global Strategy at SBC Summit 2025

CT Interactive strengthens its position at SBC Summit

“For us, participating in SBC Summit Lisbon was an opportunity to be part of one of the most important events in the online gaming industry”, Martin Ivanov said. “It brings together key players and experts from around the world, allowing us to exchange ideas, showcase our solutions, and expand our partner network. Our main objectives were to strengthen our position as a leading provider, present new products and services, and explore opportunities for collaboration and growth. We also aimed to gather feedback and stay up to date with the latest industry trends.”

The Diamond Tree, a top innovation at SBC Summit

Among the standout presentations was The Diamond Tree, a multilevel progressive jackpot game designed to deliver immersive experiences across multiple currencies.

 “Building on this innovation, we are continuously seeking the next breakthrough in mathematical models, constantly experimenting with different mechanics and themes to rapidly deliver fresh and engaging content to our clients. This approach enables us to maintain a competitive edge in a highly dynamic market”, Ivanov said.

AI, a key trend 

Ivanov emphasized the firm’s commitment to AI-driven personalization. “AI will play a major role in shaping the future of iGaming by enabling more innovative and personalized player experiences. At the same time, it is important to ensure that these technologies are implemented fairly and transparently to protect players. Balancing innovation with responsibility is essential for building trust and supporting sustainable growth in the industry”.

Expansion in Central and Eastern Europe and Latam

“Our primary focus markets in the short and medium term remain Central and Eastern Europe, where we have a strong presence and expertise. At the same time, we are rapidly expanding in Latin America and actively exploring new opportunities in other regions to drive global growth.”

Strong partnerships at the core of the firm’s strategy

“Following our participation at SBC Summit Lisbon, we reaffirm our commitment to working closely with both current and future partners to meet the evolving demands of the market. Our focus remains on delivering reliable, compliant solutions that reflect both regulatory standards and player expectations. Strong, long-term partnerships are at the core of our strategy, and we remain dedicated to navigating the industry's challenges and opportunities together,” he concluded.