Developing Latam presence will be key priority for SBTech
⏱ 1 min read
(London, SoloAzar Exclusive) - SBTech is the leading supplier of betting and gaming solutions to more than 50 partners around the world and was present at the latest edition of ICE in London. SoloAzar met SBTech Account Director Salo Leder there for an exclusive interview.
SBTech is well positioned to grow on a global scale and Leder has been brought into the company with the key objective of making inroads into Latin America this year.
"The strategy and objective are based on reaching further into Latin America, developing SBTech’s presence in the region with our partners and operators," says Leder.
"There are many countries that present great opportunities and SBTech provides the best platform and solutions for operators that want to grow."
SBTech is known for being an industry leader in sports betting,” explains Leder, “and also offers a full platform solution that includes casino For sports betting the concept that SBTech has today is based on incorporating new features focused on live betting, which is at the forefront of everything related to sports betting currently.”
Looking ahead, Leder said multi- and omni-channel will be an areafor SBTech so "that the player can enjoy the same experience thanks to a single account across mobile, desktop or shops".
He will also be taking part in Latin America-focused events Juegos Miami in the US, SAGSE, FADJA in Colombia and caribean gaming show in Cancun
Leder concluded: "In Colombia we will be talking with the operators to see what business opportunities we can integrate. We are a flexible company that integrates other technologies very fast and very well."
Categoría:Events
Tags: Sin tags
País: United Kingdom
Event
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