Diego Verano and the consolidation of Eeze at SBC Summit Americas

Objectives achieved

"This was the second year that Eeze's LatAm team has attended the Summit. Our main objective was to exchange ideas, generate networking, establish new business relationships and strengthen the existing links that we have been nurturing in the last events in which we have participated. As we have said in the immediate past, our purpose in 2026 is to continue with the mission of reaffirming and consolidating our brand in the Latin American market, an action that with a lot of effort I trust that we are more than fulfilling."

Networking and opportunities in two strategic markets

"Bringing together North America and Latin America creates a unified event that offers a sharp and focused focus on two emerging markets that are important to any brand. Our plans in this new visit were to deepen our knowledge of the challenges and opportunities that the market itself offers. The North American market, for example, has come a long way since the legalisation of sports betting in 2018 and has undergone unexpected changes, and with an increasing number of brands looking to capitalise on its potential, it is essential to keep up with the latest regional developments and developments."

Prediction markets, among the most debated topics

"As has been the case lately, prediction markets were mentioned repeatedly during the event, even in panels that were not specifically focused on the topic. Without a doubt, that type of market is clearly one of the hottest topics in the industry right now."

Based on your experience at SBC Summit Americas, what are the main takeaways from the event and how do you think they will influence your business activities over the coming months?

“Player protection and responsible gaming are increasingly relevant issues. In addition, we are seeing more licensing activity in multiple jurisdictions. I believe there is broad recognition of the benefits that a regulated industry can bring, but regulation also requires greater collaboration between governments, regulators, operators, and other stakeholders. Events like this play an important role in bringing these groups together and facilitating stronger conversations about creating effective regulatory frameworks.”