Discover the Belatra Adventure Club

Belatra has announced the launch of the Belatra Adventure Club, a new booth concept that will debut at SBC Summit Lisbon 2026 from September 29 to October 1. Designed around the idea that meaningful partnerships begin with genuine human connections, the space will invite visitors to share their interests beyond the workplace while exploring the company’s latest offerings.

A networking experience inspired by adventure

Rather than creating a traditional exhibition stand, Belatra is introducing an environment centered on curiosity, discovery, and conversation. The concept draws inspiration from the adventurous character featured in the company’s Blast the Bass, Ice Bass, and Hunt the Bucks slot titles, symbolizing a willingness to embrace new experiences and fresh beginnings.

The company said the Adventure Club aims to encourage authentic interactions by focusing not only on products and partnerships but also on the hobbies and personalities that connect industry professionals.

Exploring the hobbies of the iGaming industry

As part of the initiative, Belatra partnered with G&M News to conduct an international survey examining the favorite hobbies of iGaming professionals. Responses collected between August 3 and 12 revealed a diverse range of interests, including padel, surfing, CrossFit, bread baking, LEGO collecting, and DJing.

The full results of the study, including the industry’s most popular and most unexpected hobbies, will be published on August 30.

Three signature moments at Stand B226

The Belatra Adventure Club experience will revolve around three interactive activities designed to make every visit memorable:

A Moment Captured: A dedicated photo opportunity celebrating new business relationships.

A Moment Played: A fast-paced 10-second challenge that adds a playful competitive element to the booth.

A Moment Shared: A bar area where guests can enjoy drinks while building new connections through informal conversation.

Belatra heads to Lisbon

Visitors will be able to experience the Belatra Adventure Club at Stand B226 during SBC Summit Lisbon 2026. The company encourages attendees to bring their curiosity, share their hobbies, and discover the people behind the job titles in an atmosphere built around collaboration and adventure.