EGT’s impact with its innovations and emerging trends at ICE Barcelona 2025

From 20 to 22 January 2025, ICE took place for the first time in the city of Barcelona, at the Fira Barcelona Gran Via. Being one of the busiest events of the year, for EGT, the event represented a highly satisfactory experience, according to Nadia Popova, Chief Revenue Officer and Vice President of Sales and Marketing of the company.

When asked about her expectations, she stated that they were fully met, highlighting that the platform “provided us with the great opportunity to meet many potential new customers, while our current partners were also able to get acquainted with the novelties from our portfolio”.

Nadia added that, during the event, the attendees were able to see first-hand the novelties of EGT's portfolio and try them out in a real environment, consolidating the brand's impact in the sector.


 

Features of a portfolio that makes a difference

“On the spotlight at our stand were 2 brand new slot cabinets from EGT’s latest Supreme Series – S 32-32 St and S 32-32 Up. Equipped with frameless displays, providing exquisite visual clarity and sophisticated design with user-friendly ergonomics for ultimate comfort during play, they received positive feedback from our guests”. 

Therefore, Nadia revealed us that “soon they will find their place in various gaming halls around the world.”

“We also presented the latest jackpot from EGT’s portfolio - the 4-level Asian-themed Zhao Cai Shuang Yu, as well as our newest multigames: Mega Supreme Fruits, Supreme Red, and Bonus Prize Bonus Buy Supreme Selection. The mixes impressed our visitors with their rich diversity of themes and attractive bonuses, and the jackpot caught their attention with its eye-catching games, giving players a chance to win each of its levels with any bet, with higher bets increasing the likelihood of hitting the highest Grand level. “

“EGT’s new ETG developments - the S 32 T terminal and several new gaming mixes, were also among the products that aroused great interest among event attendees.”

EGT and the keys to the future in Gaming: Artificial Intelligence and personalisation

“The near future of the gaming industry will certainly be dominated by artificial intelligence. Currently, data on player tastes and preferences, collected and analyzed through AI, is the basis for the creation of products featuring ever-increasing levels of personalization. This way, users get what they are looking for, namely the most engaging gaming experience possible.

For a product to be successful, its flexibility and adaptability to different markets and their specific needs are crucial. EGT offers a vast variety of solutions, which are highly appreciated in more than 100 jurisdictions globally. We are constantly improving and upgrading our developments, while enriching our portfolio with brand new ones.

The advanced game mechanics, visually appealing themes, captivating storytelling and high-level security measures are also among the mandatory elements guaranteeing high results to gaming developers and providers nowadays.  

The impact of LATAM for EGT

“LATAM is one of the most important regions for EGT”, says Nadia Popova.

“This year we have been once again very happy to welcome our customers from Latin America at our stand at ICE. Together we discussed how we can further improve their business performance with our new developments, which have enormous potential for the markets they operate in.” 

In relation to the Spanish market: what challenges do you face in a market with fragmented regulations according to autonomous communities, and how do you manage it to comply with regulations and offer a quality experience to customers?

“The key to our success in Spain lies, above all, in the exceptional versatility of EGT's products. Thanks to it they can perfectly fit local gaming audience’s tastes and preferences and are able to meet the regulatory requirements in each of the autonomous communities. Our company has a wide range of solutions for the B2 Saloon segment, that enjoy wide popularity throughout the country.

All this would not be possible without our local team, thanks to which EGT is among the leading gaming equipment suppliers in the Spanish market.” 

Expansion in the Brazilian market

EGT will take part in numerous exhibitions during the year. At the end of this month we will make our debut at SBC Summit Rio, where we will demonstrate our products to the newly regulated Brazilian market. The shows included in our calendar in March are Irish Gaming Show, SiGMA Africa, as well as SAGSE LATAM in Argentina.