Emirat presented its developments at recent ICE Africa
⏱ 2 min read
(Johannesburg, SoloAzar Exclusive).- Frank Herold, Emirat Business Development Director, granted an interview to SoloAzar in which he talked about the recent participation of the company in ICE Africa. "Africa is a big market for us," he affirmed.
"We do insurance for lottery jackpots, for instant games, but we also do insurance for any marketing and sports idea you could have, so starting from insuring money bet guarantees, or any marketing activities you do, so not only lottery but also gaming and marketing," said Herold.
Founded in 2004 in Munich, Germany, EMIRAT has clients all over the world, "so we join several gaming shows, like ICE Africa. We were in ICE London, we joined the ICE Boston, and we will go to Latin America next year. The firm has 15 years already, so we have a big experience not only in the lottery but also in the marketing worldwide. We have other dependences, for example in Dubai," Herold added.
"It is our second time in this show. We´ve been to Asia as well and it was amazing, with a very good quality and quantity of people joining the trade show, so we decided to return this year because last year was really good," he continued.
When asked to comment about the African market, he said: "We have had clients in the lottery and in the gaming market in South Africa for many years, so we see that there is a good development, but it is not only that we are here in South Africa for the South African market, we also go to NIgeria, to East Africa, to West Africa, to the other regions, so this is a kind of very important start point going to the African market. We'd like to see existing clients and also get new ones, so for us Africa is a big market."
Categoría:Events
Tags: ICE, ICE Africa, Clarion Gaming, Emirat,
País: South Africa
Event
SiGMA North America 2026
01 de September 2026
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
Jordi Sendra, CEO of Alea: "Latin America is one of our most important regions"
(Mexico City, SoloAzar Exclusive).- The CEO of Alea analyzes the company's participation in SiGMA North America, the potential of Mexico and Brazil and the growth opportunities in North America and Latin America. It also reviews the new features presented during the event, including the new sportsbook vertical and Alea Jackpot.
Wednesday 23 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
