Enhancing Customer Acquisition Strategies: Altenar at SBC Summit Americas

Altenar, a trusted partner for brands in regulated markets

Leading sportsbook provider Altenar is a proud sponsor of SBC Summit Americas 2026 and will be in attendance to highlight its support for operators across North, Central, and South America.

Altenar’s high-performance sportsbook is designed to enable scalable growth through strong trading, proven stability, flexible architecture and rapid delivery. Its continued support for operators across the region has seen Altenar establish itself as a trusted partner for both emerging and established brands in regulated markets.

The company’s flexibility enables clients to adapt quickly to market conditions, navigate regulatory complexity across regulated jurisdictions, and scale efficiently in highly competitive environments. Offices and support teams in Brazil and Uruguay ensure a local service when it comes to risk management, trading and business support.

In North America, operators face a different challenge. Customer acquisition remains a key obstacle due to rising costs and increasing competition. Altenar has developed solutions to address this, with the latest product updates designed to enhance acquisition, engagement, and retention, helping operators improve efficiency and reduce costs.

Statements by Altenar Sales Director

Diego Salas, Sales Director at Altenar, said: “The Americas is not a single market but a collection of very different environments, each with its own challenges. Our priority is to understand what our partners are facing and respond with the right solutions.

“Our extensive experience, combined with continuous technical updates, allows us to solve these challenges. This is how we help our partners grow in both emerging and highly competitive markets.”

Altenar’s C-levels, sales team and account managers will all be in attendance, while Senior Sales Manager Frederico Caputi will take part in a panel on Wednesday June 10 at the Latin America Regulation & Compliance Stage.

Attendees are invited to book a meeting with the Altenar team or visit Stand 534 to learn how its sportsbook solutions can support expansion across the Americas and help the ambitions of operators unlock growth.