FA CHAI Gaming Highlights Power of Vikings at SBC Summit 2026

Power of Vikings Drives Engagement at SBC Summit 2026

FA CHAI Gaming entered SBC Summit 2026 with three main objectives: increasing brand visibility across key international markets, establishing new conversations with operators and platforms, and presenting its latest games. The event also marked the industry debut of Power of Vikings, one of the company's featured titles.

“Overall, the results were better than we expected. The biggest surprise for us was the response to Power of Vikings. We presented it on a large screen with a play-and-win experience, and there was often a queue at the stand of people waiting to try it,” said Karen Ku, Brand Marketing Manager at FA CHAI Gaming.

The company also reported strong participation in its SPACE ATM Challenge, which helped attract visitors and create opportunities for further business discussions.

“More than 500 people took part in the SPACE ATM Challenge, which also brought a lot of traffic to the stand, and many of those first interactions turned into real business discussions.”

The response to the game provided an opportunity to introduce visitors to its mechanics and evaluate interest in content designed for different player preferences.

New Business Opportunities Across Key Markets

Localized Content and Player Engagement

During the event, FA CHAI Gaming held discussions with operators and platforms from Latin America, Europe and South Africa. Several conversations focused on developing localized content, organizing player campaigns and exploring engagement solutions adapted to individual markets.

“In many of our conversations, operators wanted to explore how we could work together in their markets on localized content and player campaigns.”

Among the examples shared by Ku was a Latin American operator interested in a joint tournament around a major local holiday, as well as European operators seeking information about the company's player engagement system.

FA CHAI Gaming also initiated conversations with companies experienced in local markets, viewing their knowledge as valuable for its expansion into new regulated jurisdictions. Following the event, the team began arranging follow-up meetings to identify market-specific requirements and explore potential partnerships.

Europe’s Evolving Market and Player Preferences

A More Mature and Regulated Environment

The company sees Europe as an increasingly mature market in which operators have clearer expectations regarding game performance, supplier relationships and ongoing support.

“They don’t just want more games. They want content that performs in their market, and a supplier that keeps providing operational and marketing support after the games go live,” Ku explained.

FA CHAI Gaming also highlighted differences between European and Asian audiences, noting that successful content strategies must account for regional preferences rather than treating international markets as a single audience.

“Compared with Asia, where we’re very strong, European players have quite different preferences. For example, themes like Norse mythology and adventure are very popular with European players, which is one of the reasons we made Power of Vikings one of our featured games at SBC.”

The company emphasized that Europe itself comprises distinct markets, each requiring an individual approach to content, presentation and commercial strategy.

Game Mechanics and Portfolio Development

Building Anticipation With Power of Vikings

Visitors to the FA CHAI Gaming stand responded positively to the mechanics of Power of Vikings, particularly its consecutive wins and evolving combinations.

“Every winning combination generates a Wild, and golden frame symbols change at random after a win, creating new cluster connections.”

According to Ku, these features were designed to maintain anticipation throughout the gameplay experience and encourage players to look forward to each spin.

“The first thing a lot of people said after playing was that they couldn’t stop. That feeling of looking forward to the next win on every spin is exactly what we wanted to create with this game.”

Beyond the response to the individual title, conversations with operators also focused on the company's broader development strategy and upcoming releases.

“As for operators, what they asked about most wasn’t any single game, but the direction of FA CHAI’s game portfolio and our release plans for the next year. That told us what operators really care about is a steady, consistent supply of new content.”

The company is using feedback from the event to inform future development, particularly regarding differences in player preferences across regions.

“A mechanic that’s very popular in Latin America might need a different pace or presentation in Europe. We’ve already taken these observations back to the team, and they’ll feed directly into our upcoming titles.”

FA CHAI Gaming’s Priorities for the Coming Months

Following its participation in Lisbon, FA CHAI Gaming plans to focus on converting initial discussions into long-term partnerships, preparing the official launch of Power of Vikings and continuing to develop new titles for different audiences.

Its strategy includes further expansion into regulated markets across Europe, Latin America and South Africa. The company is also working on certification and licensing in Peru and South Africa, while identifying opportunities in Mexico, Belarus and Portugal.

“Our top priority right now is following up on the conversations we started in Lisbon and turning them into long-term partnerships. We’re also preparing for the official launch of Power of Vikings, and we’ll keep developing new titles that are innovative, competitive and suited to different player preferences,” Ku said.

FA CHAI Gaming also intends to maintain its presence at major international industry events, including SBC, SiGMA and ICE, as part of its efforts to increase brand visibility and strengthen relationships with partners.

With new business discussions underway and its next releases in development, the company is positioning localized content, consistent game production and expansion into regulated markets as central elements of its growth strategy.

Discover more about FA CHAI Gaming, explore its game portfolio, and learn more about Power of Vikings.