Fast Track Showcases AI-Powered CRM Innovation at BIS Sigma South America 2026

In Q&A with SoloAzar, Muriel Le Senechal highlighted that Brazil is currently one of the most exciting and fast-evolving iGaming markets globally, especially with the recent regulatory developments.

“Participating in SiGMA São Paulo was a strategic decision for us to strengthen our presence in the region that we are already strong, connect with both existing and new partners, and better understand how operators are adapting to this new landscape. It was also a great opportunity to share our perspective on how CRM and AI can support sustainable growth in newly regulated markets, and bring educational discussions, as we did in our recent Workshop Fast Track Spark,” she affirmed.

Elevating Player Retention with Fast Track’s Real-Time CRM and AI

When asked about the participation at the event, she said: “It was a very insightful experience, especially when comparing it to conferences before the regulation. The shift in the market is quite evident, while we had fewer conversations overall, the quality of those interactions was significantly higher.

“We can clearly see how the focus is evolving. Previously, they were heavily centered around acquisition, whereas now operators are starting to realize that long-term success is driven by retention. That’s exactly where we position ourselves, supporting partners with one of the most complete and robust CRM solutions in the market.

“We offer a fully integrated, real-time CRM that combines gamification, advanced segmentation, and personalization to deliver truly tailored player experiences. At the same time, we provide strong risk management tools to prevent bonus abuse and help operators better understand the true value of each player.

“And of course, what really sets us apart is our AI, a truly prompt-based, natural language solution connected directly to the operator’s database. It enables teams to simplify their day-to-day work, from generating full campaign plans based on simple inputs, to building complex reports that would otherwise take days. This is where we see the market heading, smarter, more efficient, and much more focused on long-term value.”

Great business opportunities and strategic contacts

“We connected with a wide range of stakeholders, from early-stage operators preparing to launch under regulation, to more established brands looking to optimize their CRM strategies. There was strong interest in improving retention, automating player journeys, and leveraging data more effectively, with more robust CRM,” she commented.

Fast Track innovations are game changers

“We showcased how Fast Track is leveraging AI to transform CRM operations, allowing teams to move away from manual execution and focus more on strategy, creativity, and player loyalty. In particular, we demonstrated how operators can generate campaigns, analyze performance, and trigger real-time actions using simple prompts. This shift is especially impactful in markets like Brazil, where teams are often lean and efficiency is critical. This becomes an absolute game changer,” she emphasized.

Massive Opportunities in Brazil and LATAM: Driving Sustainable Growth Through Retention and Innovation

“The opportunity is massive,” remarked Muriel Le Senechal, who concluded with the following message: “Brazil alone has the potential to become one of the top global iGaming markets, but what makes LATAM particularly interesting is the combination of rapid growth and increasing regulatory maturity. Operators that invest early in the right technology, especially around CRM, personalization, and automation, will be in a strong position to scale sustainably. There is also a clear shift from pure acquisition strategies to more balanced, retention-driven models, which is exactly where we see the most value being created.”