"G2E is a must-attend show in the calendar"
⏱ 6 min read
(Las Vegas, SoloAzar Exclusive).- Jessica Luna, Senior Sales Director of IGT for Chile, Andean Region, Central America and the Caribbean, spoke with SoloAzar during the company's participation in the Las Vegas show, where the company presented its new products.
What novelties are you presenting in this edition of G2E?
In addition to the wide variety of products and innovative content, which have been very commented in these days of the event, we made the official launch of the 4D, which has the latest technology. It really has made a great impression to the clients the fact of being able to execute actions with the machine without having to make any touch on the screen, since they can do it simply with hand movements. They can form figures, pull rollers, activate bonuses. It is a different and unique technology because there is no similar product at the show. In terms of 3D, new titles have also been launched for users of this product.
In the technological part, the launch was Crystal curved, which has been very commented because we are taking out a new cabinet with a gallery of more than 20 titles. For customers this has been spectacular because it is an innovative cabinet, but at the same time there is a wide variety of games that have different attractions with very attractive graphics, with bright colors, different mathematics, which has caused very favorable opinions. The product in this fair has been very required we have closed many orders of the curve, which is in its launch period. We have also aligned a lot with the Latin American market and, for example, this machine that is launched in G2E is approved in Chile, Peru, Panama. In all the countries and jurisdictions that require certification have worked in parallel with the launch in G2E, then our countries also benefit from this technology immediately. This has also been very well received by customers, who know that they already have it available in their countries and can request it immediately. And in countries like Chile and Peru, where we have a local entity, the machines are delivered to the market, which is an additional benefit for them.
How does IGT adapt to the new style of player that millennials are?
For a couple of years we have been developing the skill games line. In terms of skill games we have a wide variety that we are working on our Crystal Core cabinet with 42" screen. In the games of skill we have intermediate games, which are casino games where the bonuses are basically dexterity and we have a wide gallery that is completely of skills. Which is the reason? In the first stage, those with bonus skill is because it is a product for casinos that not only attracts millennials, but also regular players, who begin to like these skills. That's why, for example, very successful IGT titles such as Texas Tea and Cleopatra have been combined with Pinball bonuses, which is a generation X game that all regular casino people of an average of 40 years also know and can participate as an intermediate stage, and enter all the other skills that are 100% skill. We also have many games that are with other technologies, which is a motorcycle with a three-part screen and one can mix the activity, not only the game, with some motor management to feel that it is in the game. In addition, the 360 ° technology is highly developed, we even have two or three products that are already with this technology that also has the possibility of making multi-site tournaments, which is an additional attraction for the casinos to attract this type of young public. And then we have what is the PlaySpot application, which is an application that works with the mobile, with which you can make bets on tables, either roulette or baccarat and in this same application you can have sports bets, bingo contents, basketball, different types of sports which are also a more innovative theme and gives more news to a casino to offer, since the millennial is very used to working with the phone. Combining both things is a point that we have been developing.
Are all these technological advances that IGT makes the product more expensive or is it accessible to the operator?
They are definitely accessible to the operator. What's more, the operator requests it. More and more operators are coming to ask for this type of innovation because everyone wants to be at the forefront. While it is true that the product is offered with all innovations such as curved machines, 4d, dual Crystal, the S 3000, the traditional products of a casino, obviously, there is a growing segment of a player from another profile that is of interest of the casino go cultivating it. Therefore, this type of news gives it that refresh that the casino needs to maintain different attractions and bring this audience.
How do you see the Latin American market?
Latin America in general is a growing market. For example, in Peru the economy remains stable, there has not been significant growth, but it is a stable economy ... In the case of Chile, it is in a process for elections. Panama was with some setbacks, particularly also with situations with the banks, with respect to the accounts of the casinos ... However, at the commercial market level we come with a growing situation for IGT gaining positions in very competitive markets as in the case of Peru. In the case of Chile, we have been moving forward a lot awaiting this new tender, which was reactivated again and working very closely with the approval process, even though Chile has its own product standards, it has not been an impediment for us to arrive with the whole gallery updated, like the rest of the markets. Panama in the same way. I think I can tell you at this point, after a first semester in the countries that have jurisdiction, in my case, all have advanced according to the expectation. There has been sustained growth in casinos.
How do you see the Las Vegas show this year?
The Las Vegas show is a traditional show that always brings an important audience, customers from all over. Obviously the events of the weekend before the opening of the show have affected the mood and there have been some customer cancellations that did not arrive, but I think that in general terms the results are what have always been in G2E: a sample great product, first line, a very good organization as every year and with very important commercial results. For me the balance is positive. We are reaching the end, on the third day, and I believe that with the joy of having fulfilled this fair in a satisfactory manner as have been the expectations for IGT. So my balance at the close of the fair is positive.
Having so many shows and conferences, what does G2E mean for IGT?
G2E is the star of all the shows for us. There are two shows that mark the world calendar for manufacturers: one is the London show, which is the one that marks the trend towards the European side in terms of innovations and business; and this is the show by tradition, the show that is in the mecca of the city of casinos. G2E is a very symbolic show, it is a very traditional show. It is also a must-see fair and despite being a fair in North America, it is very popular with all regional customers, especially Latin Americans who come in large numbers and that will never change. The attractiveness of Las Vegas and the attractiveness of this show make G2E a must-attend show in the calendar.
Categoría:Events
Tags: Sin tags
País: United States
Event
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