Gambling Business Group, CEO, Peter Hannibal: ´Every great gaming innovation has been seen if not launched at ICE London´
⏱ 2 min read
(London).- Peter Hannibal, Chief Executive of the strategic body the Gambling Business Group, has described ICE, which takes place next week at ExCeL London (12th/13th/14th April), as being an 'unbeliveable source of inspiration and an unparalleled shop window for the international gambling industry.'
Hannibal, who will be attending his 40th edition of ICE and its predecessor ATEI, explained: "The gambling industry is one of the fastest adopters of new technology and ICE is the event at which innovators unashamedly choose to launch their newest and most progressive products and services safe in the knowledge that they will be able to engage with a truly international audience of gambling industry buyers. As a consequence I think it's fair to say that the majority of great gambling innovations have been seen if not launched at ICE London."
However, the importance of ICE goes beyond just the launch of innovative new gambling products and services: "From my first show back in the early 1980's ATEI, as it was then, was the place where the industry met, networked and educated themselves as to what else was going on" stated Peter Hannibal. "Much of the discussions surrounded pending legislation changes and I'm certain that will be the case next week when there is sure to be intense speculation on the forthcoming UK Government Whitepaper on gambling reform."
"Initiatives such as The Consumer Protection Zone, that Clarion introduced to the ICE show floor in 2018, are great examples of how the industry is working in partnership with safer gambling and treatment charities - a progressive partnership which helps explain why problem gambling rates in the UK as calculated by the Gambling Commission sit at their record low of 0.3%. This industry is at its best when it is able to meet face-to-face and discuss products, consumers, trends and the future direction of travel for gambling. I believe the bounce-back for the land-based gambling sector begins at ICE London."
Categoría:Events
Tags: Sin tags
País: United Kingdom
Event
AffPapa Conference Madrid 2026
18 de May 2026
StatsDrone Revolutionizes Data Analytics in iGaming at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- John Wright, CEO and co-founder of StatsDrone, shared with SoloAzar his insights after participating in the AffPapa Conference Madrid 2026. He discussed how the company presented its new analytics platform NousViz, the feedback received from attendees, and the strategic goals driving StatsDrone’s expansion in the iGaming and affiliate marketing industries.
Friday 29 May 2026 / 12:00
The Future of Operator-Affiliate Partnerships at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- At AffPapa Conference Madrid 2026, industry leaders gathered to discuss the evolving relationship between operators and affiliates during the panel “The Future of Operator-Affiliate Partnerships.” Moderated by Nugzar Ramishvili, the discussion featured Nikoleta Hristova, Havard Lehn, Nemanja Lazarevic, Gjorgje Ristikj and Armin Aganovic. The session explored key industry challenges including transparency, listing fees, AI adoption, streamer marketing, and the future sustainability of affiliate partnerships.
Friday 29 May 2026 / 12:00
Nordic.Partners Eyes the Future at AffPapa Madrid 2026
(Madrid, SoloAzar Exclusive).- During last week's AffPapa Conference Madrid 2026, SoloAzar spoke with Sara Hägge, CEO at Nordic.Partners, about the company’s participation in the event, the evolution of affiliate marketing within the global iGaming industry, and the strategic role of technology, branding, and community-building in today’s increasingly competitive market. In this interview, Hägge shares her views on affiliate needs, operational efficiency, AI integration, and the future opportunities shaping the affiliate ecosystem.
Thursday 28 May 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
