Gamification with Purpose: Andrés Blanco Explains How to Drive Real Engagement at GAT Expo Cartagena
⏱ 2 min read
(Cartagena de Indias, SoloAzar Exclusive).- At GAT Expo Cartagena 2026, one of Latin America’s most important gaming industry events, Andrés Blanco, Managing Director and Chief Product Officer at Gamanza Engage, shared his vision of how gamification can become a strategic tool to foster genuine user engagement.
During his presentation at the Nueva Granada Hall of the Las Américas Convention Center, Blanco addressed the increasingly important role of gamification within the gaming ecosystem, highlighting its potential beyond simple, surface-level mechanics.
He focused his talk on the idea that effective gamification must be designed with a clear purpose. In this regard, he emphasized that “gamification is not just about adding points or rewards, but about creating meaningful experiences that truly connect with the user.”
Throughout his presentation, he explained that one of the main challenges for operators and platforms is achieving sustained engagement over time. “Real engagement happens when the user feels part of a dynamic, personalized, and relevant experience,” he stated.
Blanco also stressed the need to rely on data and technology to design more efficient strategies: “Today we have tools that allow us to better understand the player and adapt experiences in real time.” Along these lines, he highlighted the importance of integrating artificial intelligence and advanced analytics solutions to optimize user interaction.
He further noted that well-implemented gamification can directly impact key business metrics such as retention and lifetime value. “When designed correctly, gamification not only entertains but also generates tangible value for companies,” he affirmed.
The conference was part of an agenda that reflects the sector’s evolution, where trends such as live casino, sports betting, eSports, and cutting-edge technological solutions converge.
With his strategic approach, Blanco made it clear that the future of gamification in the gaming industry lies in deeper integration between technology, data, and user experience, consolidating itself as a fundamental pillar for the sector’s growth.
Categoría:Events
Tags: GAT EXPO Gaming & Technology,
País: Colombia
Región: South America
Event
SiGMA North America 2026
01 de September 2026
LatAm Regulators Discussed Illegal Gambling and Innovation at SiGMA North America
(Mexico City, SoloAzar Exclusive).- The panel "The Red Pen Forum: Regulators Respond to the Industry," held during SiGMA North America 2026, brought together representatives from Uruguay, Argentina, Puerto Rico, and Honduras to analyze regulatory challenges, digital transformation, illegal gambling, and the need to adapt lotteries for new generations. The conference was moderated by Rodrigo Cigliutti, Executive Director of CIBELAE (Ibero-American Corporation of State Lotteries and Betting), and featured the participation of Marcelo Visconti, National Director of Lotteries and Quinielas of Uruguay; Carlos Moyano, President of IAFAS Entre Ríos, Argentina; Heidi Hernández Olivo, Deputy Secretary of the Puerto Rico Lottery; and Lissa Mencía, General Director of Lottery Operations and Games at Loto Honduras.
Monday 28 Sep 2026 / 12:00
SiGMA North America Addressed Crisis Management in iGaming
(Mexico, SoloAzar Exclusive).- During SiGMA North America 2026, Rosa Ochoa, founder of the Blue Global Gaming platform and strategic advisor for gaming operators; Iliana María Pineda Echeverri, Chief Legal & Compliance Officer at Wplay.co; Iraid Rosales, Country Manager Mexico at Amusnet; and Elizabeth Maya Cano, Executive President of CORNAZAR, analyzed the key factors in managing crisis situations within the iGaming industry, with a special focus on transparency, communication, technology, and preparation.
Friday 25 Sep 2026 / 12:00
Affiliates and Acquisition: Keys to Regulated Markets in North America
(Mexico City, SoloAzar Exclusive).- During SiGMA North America 2026, Cristopher Guzmán Reyes, Head of Affiliates at Logrand Entertainment Group; Guga Júnior, influencer and slots expert at Scalar Partners; Andrés Gómez, Head of Latin America Go-to-Market Strategy at Admattic; Yambot Aguilera, Gaming and Finance Sales Director at Google; and Paula Gabriel Jiménez, Advertising Client Growth Director for Microsoft at Aleph, analyzed the state and provincial affiliate ecosystem in North America, as well as the acquisition challenges in regulated markets.
Thursday 24 Sep 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.
