Gecko Seeks to Expand Its Presence Across South America Following Peru Gaming Show

Gecko's balance 

"Our balance is very positive. Peru Gaming Show is confirmed as the most important showcase of the gaming and casino sector in the country, and for Gecko it was the opportunity to position Haima Carpet and NOX as technical allies in the segment, not only as suppliers of coatings. We had a steady stream of visitors over the two days, and the most valuable thing was the quality of the contacts: mostly decision-makers from casino operators and hotels with active projects or in planning for the next 12 to 24 months."

Solutions designed for the needs of casinos and hotels

"Introducing Haima's custom-built Axminster, Printed and Wilton carpets for casino environments, specifically designed to withstand the high traffic and aesthetic demands of these spaces. We also showcased our NOX LVT flooring line with EPT Shield technology, a coating that significantly improves resistance to stains, chemicals and wear in high-traffic areas. The reception was very good: attendees really appreciated being able to touch and see the physical samples live, and as an additional detail we delivered personalized fortune cookies with contact cards, which generated a nice and memorable dynamic at the stand."

PGS: Business Opportunities, Contacts or Agreements

"We managed to generate a solid portfolio of prospects for casinos and hotels in Peru and other markets in the Andean region, several of them with remodeling or opening projects underway. We are currently in the active follow-up stage, sending personalized physical samples to each key prospect. At the same time, the fair served to reinforce the exclusive distribution proposal that we have developed with Haima and NOX for Latin America, which would allow us to consolidate Gecko as the brand's regional representative in the hotel and casino segment."

Regional expansion in South America with a focus on hotel and entertainment infrastructure

"Gecko has been operating in Peru for a decade with a specialized focus on flooring and cladding for the commercial, hotel and casino segments, and today we are in a stage of active expansion to the rest of the Andean region. We represent international brands such as Haima, NOX, Progress Profiles, Famossul and Polyflor, which allows us to offer comprehensive technical solutions for high-demand projects. We see an Andean market with a lot of growth potential in hotel and entertainment infrastructure, and we are working to strengthen our commercial presence in those countries."

Projects underway and new markets for the second half of the year

“For the rest of the year, as far as large casino operators are concerned, we already have three projects underway in Peru and two are about to be closed. We also want to meet the requirements of medium and small casinos both in the cones of Lima and in the provinces. We are already in talks with operators in Colombia, Argentina and Chile looking to start projects with our finishes. At the same time, we continue to strengthen our commercial and marketing team to sustain this pace of growth in the region.”