"Golden Race always looks beyond; we anticipate the needs of the players"

What did you present at ICE 2018?

This year we present quite a few new products. On the one hand we have our new live games Live Keno and Live Lotto which are relayed from our new studio in Malta with MGA certification. We also present our new and innovative 3x3 Basketball in which we mix real recordings with virtual scenarios.

How did you see the event this year?

Ice is one of the most important events of the year and once again they have shown it.

What are the strategies of the company for this year 2018?

This year we will increase our presence in the Online world with a new platform and game system: On Demand. In addition we will implement new and innovative games such as 3x3 Basketball, 3D Horse Racing, live games and more. We can say that there is much hope and work ahead this 2018.

How do you see the European market and what is the positioning of the company?

Every year the market grows more in Europe, due to this we are very concentrated in obtaining certifications and permits that allow us to operate legally in different countries which make it possible that this growth continues to increase. We are very strong in the retail market, but this year we are investing many efforts and resources in the Online market with our new platform.

In what other shows will be presented this year?

Golden Race operates throughout the world so we will be in the most important events of all continents: FADJA in Colombia, G2E Asia in Macao, Indian Gaming Show, G2E Las Vegas in the United States, Betting on Football and Betting on Sports in London, SIGMA in Malta among others.

What are the countries in the European region that stand out in their evolution in the gaming industry?

Italy, Romania, the United Kingdom and Spain are the most representative, but really there are many countries that are constantly evolving in the industry within the European region.

Advances in technology raise a new type of player, a new generation. How does the company adapt to the need to maintain attention?

Golden Race always looks beyond; we anticipate the needs of the players. That's why we always innovate with new products and solutions. A sample of this is our new game system "On demand" where the player can start or end an event whenever and wherever.

How do you see the future of the industry globally?

The industry does not stop growing and, although the future can never be predicted, Golden Race will always work for being one of the leading companies in the industry.