Golden Race to be present at ICE Africa 2019

Come visit us at Stand #1906 and discover all the advantages that make Golden Race the leading virtual sports provider in the continent!

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Golden Race: absolute leader in the African market

With 80% of the African market share in virtuals, Golden Race has been crowned as the leader provider in the continent.

The secret of our success lies in the extremely close relationship that we have with our clients locally and how deeply we understand every region we enter.

According to Golden Race CEO, Martin Wachter: “Working in this industry, you have to know how to treat your partners right. You cannot know how they think locally if you only approach the business from a global point of view. Most companies still believe that they can serve their African clients from their office abroad. But if you want to work in Africa, you have to be in Africa. You have to meet your clients, go to their shops, meet their agents: you have to be on the ground. This is something that we understood from the start and it one of the other reasons why Golden Race is so successful and well known.”

While developing and customising our products according to our African clients needs, we have created many products that are extremely appealing for players. Golden Race’s 3D Virtual Football is massively popular there, especially the World Cup, EuroChampions and League formats. Virtual Keno, Spin2Win, 3D Horse Racing and our 24/7 Live Games (offered online and via satellite from our exclusive studios in Malta) are also major favourites among African players.

Finally, operators know that we have the most cost-effective and flexible retail solution in the industry. With accessible hardware and a system that does not require expensive storage or high speed internet connections, we have managed to provide a reliable, scalable and secure high-quality solution that is compatible with multiple devices and extremely easy to integrate into several online and land-based platforms.