How 1xBet redefined exhibition engagement in iGB L!VE London 2026

Exclusive contest from 1xBet at the exhibition in London: How the brand transforms a prize draw into a premium networking tool

iGB L!VE London 2026 traditionally sets the trends for the global affiliate industry. Here, the international brand 1xBet transformed its booth into a hub of business activity and valuable networking.

An elegant icebreaker at the exhibition in London: How 1xBet transforms a prize draw into a premium networking tool

iGB L!VE London 2026 traditionally sets the trends for the global affiliate industry. Here, the international brand 1xBet transformed its booth into a hub of business activity and valuable networking.

The exclusive contest demonstrated how a business tool can seamlessly integrate with a philosophy of respect for partners. Integrating a prize draw into the booth experience allowed the company's managers to maintain the audience's high interest and turn the initial small talk with guests into meaningful business discussions.

The contest as a premium networking tool

For 1xAffiliates, the giveaway became both a well-thought-out lead-generation tool and a vibrant entertainment element at the booth. The process was simple yet effective: after a productive conversation with a manager and completing a short participation form, each visitor received a lottery ticket sealed in a personalised envelope.

If luck smiled on them, they would receive one of the instant prizes, including one of 20 branded high-capacity power banks, 7 pairs of the latest-generation AirPods, or one of three exclusive invitations to the VIP party. From the very beginning, the quality of the rewards made it clear that 1xBet values every visitor's time and partnership.

The real excitement began when participants discovered a ticket reading: “Thank you – you're in the Grand Draw”. This ticket automatically qualified them for the grand prize drawing. A manager registered the ticket stub, and all participants had to do was return to the booth on July 2 at 4:30 PM for the final event.

The grand draw was held in an open format at the exhibition, attracting a large crowd around the 1xBet booth. It was no surprise, as the main prizes could only be claimed by participants who were present with their winning ticket in hand. This approach ensured complete transparency while encouraging attendees to return to the booth.

Gift-giving philosophy: Attention to every detail

Once all participants had gathered, the host drew five winning tickets from a golden lottery drum. The 1xBet team had carefully selected prizes that reflected the lifestyle, needs, and aspirations of today's digital entrepreneurs.

1)     A Rimowa Cabin Suitcase – the perfect travel companion for affiliates constantly flying from one conference to another.

2)     A powerful MacBook Pro – an essential tool for anyone working in the digital space.

3)     A premium Burberry Backpack and a Fendi Travel Bag – stylish accessories equally suited for business trips and executive meetings.

4)     An elegant Bvlgari Necklace for those who appreciate timeless design and refined elegance.

This level of attention to detail turned every gift into a long-term investment in strong business relationships and a meaningful acknowledgement of every partner's value and status.

Investing in loyalty

The event results confirmed the effectiveness of the strategy. The giveaway became one of the exhibition's most talked-about attractions, with visitors actively sharing their experiences and discussing which prize they hoped to win.

The grand draw delivered exceptional engagement while achieving several business objectives at once. It enabled 1xBet managers to connect naturally with prospective partners, build a database of high-quality business leads, maintain a steady flow of visitors to the booth, and significantly strengthen brand awareness.

By combining a data-driven lead-generation strategy with genuine care for its partners, 1xBet once again reinforced its reputation as an industry leader, setting the benchmark for premium networking. The event perfectly reflected the brand's philosophy: lasting partnerships are built on mutual value, respect for people, and a deep understanding of their needs.

About 1x

1x is a world-famous brand with almost 20 years of successful operation in the betting and gambling industry. The brand's customers place bets on thousands of sporting events and play popular games from leading online casino providers, while the official website and app are available in 73 languages. The list of 1xBet's official partners includes Paris Saint-Germain, FC Barcelona, the Italian Serie A, FIBA, Volleyball World, La Liga, MIBR, The MongolZ, as well as major esports organisations and other popular sports brands. 1xBet has repeatedly been a nominee and winner of prestigious professional awards, and the platform is visited by more than 10 million players worldwide each month.

About iGB L!VE 2026

iGB L!VE 2026 is one of the leading international iGaming exhibitions, held in London on July 1-2. The event brought together more than 15,000 delegates with over 200 sponsors and exhibitors representing every segment of the iGaming ecosystem. At the exhibition, attendees explored the latest industry innovations, which are a true driver of international collaboration, knowledge sharing, and business growth.