IAG Play at GAT Expo Cartagena 2025: Innovation, Strategic Alliances, and Regional Expansion

“IAG Play's participation at GAT Expo Cartagena 2025 has been very positive and productive. We had a highly trafficked booth where we received visits from executives of leading operators from across the region,” said Matías Cicciomessere.

“We were able to present our latest integrations firsthand and demonstrate how artificial intelligence powers every phase of our workflow—from the generation of artistic assets to the mathematical optimization of our RNGs. Furthermore, attendee feedback confirmed that our value proposition (regulatory compliance + AI innovation) is in line with the current needs of the Latin American market,” he added.

IAG Play: Expansion Agreements and Partnerships
Deal with BetPlay (Colombia): “We officially closed our integration with BetPlay, the number one operator in the Colombian online market, which will strengthen our presence in that country,” Cicciomessere states.

Integration with Virtualsoft: “We are making progress in connecting our game manager with the Virtualsoft platform, opening the door to broader technical collaborations,” he adds.

Reserved Partnership in Italy “Although we cannot yet reveal the name, we have sealed an agreement with one of the leading gaming groups in Italy, which paves the way for our transatlantic expansion,” he adds.

Peruvian Operators: "We completed the integration with the three largest operators in Peru, consolidating our entry into this key market," he notes.

Regional Expansion: "We are evaluating regional service models—local support and customer service—in Colombia and Peru, driven by these new agreements, to shorten implementation and customer service times," he reports.

eSports, Online Betting, and AI:
Cicciomessere also reports on the company's developments and regional projections.

Online Betting: IAG Play's core product already supports traditional sports betting and is expanding the module to include eSports, leveraging the same market management and risk management infrastructure.

eSports: There is a team dedicated to market design and settlement for video game tournaments, with customizable rules and real-time data feeds. "We hope to launch the first pilot demos with Peruvian operators before the end of the year," he adds.

Artificial Intelligence: All of the company's development processes (technical, mathematical, and artistic) incorporate AI:
Technical: Automation of integration code generation and testing.

Mathematical: Dynamic RTP adjustment and scenario simulations in seconds.

Artistic: Creation of scalable iconography and graphic assets for each game.

"Regionally, we project that these capabilities will allow us to scale implementations in weeks instead of months and consolidate our position as innovation leaders in Latin America," he explains.

Brazil and Colombia

When asked about adaptation to regulatory developments in these countries, he highlights the following:

Colombia (Coljuegos): IAG Play products include automatic reporting modules (N-2, N-5) and KYC/AML management that are 100% compliant with Coljuegos guidelines.

Brazil (SBC/RGB): The company has configured its game manager to incorporate betting mixers in Brazilian reals, game limits per user, and reporting to the Secretariat of Compliance, complying with the latest resolutions.

Compliance Workflow: The company integrates a compliance team that continuously updates its builds with regulatory changes and validates each release with internal audits before deploying into production.

Finally, he highlights the following: “The best recognition has been being chosen by BetPlay, Virtualsoft, major Peruvian operators, and a leading Italian company to provide our platform. For us, this is the most valuable validation: it demonstrates the confidence in our technology, our commitment to regulation, and our capacity for continuous innovation,” he concludes.

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