IAG Play Stood Out at PGS 2025 with Innovative Games and Latam Expansion

Positive Experience for IAG Play at PGS 2025 

“We chose to attend the Peru Gaming Show because it’s the most influential trade fair in the Andean region and a key meeting point for operators, regulators, and suppliers. Our goal was to demonstrate how the quality and innovation of the video game industry can elevate the casino and digital gaming experience. As exhibitors, the experience was extremely positive—we had a steady flow of visitors, engaged in high-level discussions, and received instant feedback on our proposals,” said Fernando Polti, CTO of IAG Play.

Crash Games, Fantasy Titles, and the New Scratchers 

“Our standout feature was the diversity of our game catalog, ranging from high-volatility Crash Games and immersive Fantasy titles to the newly launched Scratchers, which have already become a hit across Latin America. Each live demo showcased the graphic quality and smooth interaction that define our games,” Polti explained.

Exceptional Feedback 

“The reception has been exceptional,” Polti noted, adding that both local and regional operators especially appreciated the level of customization and robustness of IAG Play’s platforms.

The most frequent feedback highlighted:

-The freshness and fast pace of Crash Games

-The immersive and social nature of Fantasy games

-The strong retention generated by Scratchers with lottery-style math and console-inspired mechanics

Regulation and New Licenses 

“We attended several key talks focused on regulation, new licensing models, omnichannel experiences, and advanced gamification. Of particular interest was the debate on the convergence between eSports and gambling—an emerging trend that perfectly aligns with our vision of blending playability and betting,” he shared.

PGS as a Catalyst for the Gaming Ecosystem

“Peru Gaming Show acts as a catalyst—it connects every player in the gaming value chain, accelerates adoption of cutting-edge technologies, and fosters the exchange of best practices. For IAG Play, it was fundamental in strengthening relationships and validating our next-gen offerings in the local market.”

Regarding the evolution of the Peruvian market compared to other countries in the Andean region, Polti emphasized: “Peru stands out for its rapid adoption of digital lottery games and Scratchers, surpassing some neighboring countries in growth speed. Alongside Colombia and Chile, it also shows increasing interest in interactive and personalized experiences. We believe Peru leads in mobile penetration, opening up major opportunities for smartphone-native titles.”

New Deals for IAG Play in Peru and Latam 

When asked about expansion plans or upcoming projects in Peru or neighboring countries, Polti concluded: “Thanks to PGS, we're finalizing deals in Peru and across Latin America to launch not only our Scratchers, but also new lottery titles, Fantasy games, and Crash Games. In the coming weeks, we’ll announce partnerships with operators in Peru, Colombia, Chile, and Ecuador. Our mission is to bring the quality of video games to every corner of the gambling industry throughout the region.”

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