ICE 2025 starts today: Barcelona becomes the epicentre of gaming and innovation
⏱ 2 min read
(Barcelona, SoloAzar Exclusive).- This week, Barcelona is hosting ICE 2025, the world's leading platform to showcase innovations and launches in the gaming sector. More than 55,000 industry professionals from 170 countries are gathering at Fira Barcelona Gran Via from January 20 to 22. SoloAzar shares the novelties and activities for today.
Barcelona, the hub of innovation and networking
With over 800 exhibitors, 14,000 operators, 200 regulators and 300 speakers, Barcelona is transforming into the global capital of gaming and innovation. ICE 2025 will attract 72 regulatory bodies and leading gaming technology companies, who will present their latest developments and solutions.

Focus on Latin America and Brazil
One of the most prominent conferences is the World Regulatory Briefing, which will bring together regulators and legislators from around the world to discuss legal and regulatory issues with industry operators. This year, the focus will be on Brazil and Latin America due to the recent regulation in these markets.

Conference Agenda for Today
Monday, January 20
11:45 – 12:30 World Gaming Forum - Hall 5 WrB Conference (CC5.1) - Main Lecture - Regulation and Revitalization in Latin America
Mexico, one of the fastest growing markets after Brazil, is expected to quadruple in size by 2027. Former Mexican President Vicente Fox will discuss development opportunities in the region, joined by one of Brazil's leading operators. Topics to be discussed:
-Reputational and financial risks of fragmented regulatory systems in Latin America.
-Benefits of tourism and economic growth versus sustainability and social protection.
-Political risks and rewards for investment in rapidly expanding gaming markets.
14:00 – 14:45 Sustainable Gaming Zone - Hall 3 Incorporating JR into new regulations in Latin America
-Avoiding mistakes of more mature online markets.
- Adapting practices and regulations to player profiles.
Moderator: Karen Sierra, Vice President of Latin America, the Caribbean and Spain, GLI. Panelists:
Máximo Gutiérrez, President, FEJAR.
David Calvete, Chief Inspector, National Police.
Sebastián Vivot, CTO, LOTBA.
16:45 – 17:30 World Gaming Forum - Hall 5 Hidden Charges: Optimizing Taxation for Sustainable Returns
- Understanding how operators generate returns.
- Maintaining competitiveness in the markets.
Moderator: Michael Pollock, Senior Policy Advisor, Spectrum Gaming Group. Panelists:
Regis Dudena, Secretary of Prizes and Betting, Ministry of Economy Brazil.
Eric Konings, AI Director, Netherlands Online Gaming Association.
Jaguar Gal, CEO, Jaguar Lawyers.
17:30 – 19:00 World Gaming Forum Networking LatAm (CC4 Delegate Lounge)

Categoría:Events
Tags: Clarion Gaming, ICE Barcelona,
País: Spain
Región: EMEA
Event
SBC Summit Americas 2026
09 de June 2026
Driving Player Engagement: EGT Digital's Insights from SBC Summit Americas
(Fort Lauderdale, SoloAzar Exclusive).- SBC Summit Americas offered EGT Digital an excellent platform to strengthen existing relationships and engage directly with the LATAM market. Learn more in the following interview with Andres Troelsen, Regional Sales Director LATAM.
Monday 22 Jun 2026 / 12:00
Sportradar’s Eduardo Lobato about SBC Summit Americas: "this year's edition was particularly special"
(Fort Lauderdale, Florida, SoloAzar Exclusive).- In an interview following SBC Summit Americas, Eduardo Lobato, Enterprise Client Partner Lead at Sportradar, shares his insights on the industry's evolving priorities, the impact of the FIFA World Cup atmosphere on the event, and why AI-powered personalization is becoming essential for long-term success in Latin America's betting market.
Monday 22 Jun 2026 / 12:00
SBC Summit Americas 2026: A Hub for Networking and Collaboration
(Fort Lauderdale).- Held at the Broward County Convention Center from June 9-11, SBC Summit Americas facilitated discussions between operators, affiliates, suppliers and regulators on the opportunities and challenges shaping gaming markets across the Americas.
Friday 19 Jun 2026 / 12:00
SUSCRIBIRSE
Para suscribirse a nuestro newsletter, complete sus datos
Reciba todo el contenido más reciente en su correo electrónico varias veces al mes.