ICE 2025 starts today: Barcelona becomes the epicentre of gaming and innovation
⏱ 2 min read
(Barcelona, SoloAzar Exclusive).- This week, Barcelona is hosting ICE 2025, the world's leading platform to showcase innovations and launches in the gaming sector. More than 55,000 industry professionals from 170 countries are gathering at Fira Barcelona Gran Via from January 20 to 22. SoloAzar shares the novelties and activities for today.
Barcelona, the hub of innovation and networking
With over 800 exhibitors, 14,000 operators, 200 regulators and 300 speakers, Barcelona is transforming into the global capital of gaming and innovation. ICE 2025 will attract 72 regulatory bodies and leading gaming technology companies, who will present their latest developments and solutions.
Focus on Latin America and Brazil
One of the most prominent conferences is the World Regulatory Briefing, which will bring together regulators and legislators from around the world to discuss legal and regulatory issues with industry operators. This year, the focus will be on Brazil and Latin America due to the recent regulation in these markets.
Conference Agenda for Today
Monday, January 20
11:45 – 12:30 World Gaming Forum - Hall 5 WrB Conference (CC5.1) - Main Lecture - Regulation and Revitalization in Latin America
Mexico, one of the fastest growing markets after Brazil, is expected to quadruple in size by 2027. Former Mexican President Vicente Fox will discuss development opportunities in the region, joined by one of Brazil's leading operators. Topics to be discussed:
-Reputational and financial risks of fragmented regulatory systems in Latin America.
-Benefits of tourism and economic growth versus sustainability and social protection.
-Political risks and rewards for investment in rapidly expanding gaming markets.
14:00 – 14:45 Sustainable Gaming Zone - Hall 3 Incorporating JR into new regulations in Latin America
-Avoiding mistakes of more mature online markets.
- Adapting practices and regulations to player profiles.
Moderator: Karen Sierra, Vice President of Latin America, the Caribbean and Spain, GLI. Panelists:
Máximo Gutiérrez, President, FEJAR.
David Calvete, Chief Inspector, National Police.
Sebastián Vivot, CTO, LOTBA.
16:45 – 17:30 World Gaming Forum - Hall 5 Hidden Charges: Optimizing Taxation for Sustainable Returns
- Understanding how operators generate returns.
- Maintaining competitiveness in the markets.
Moderator: Michael Pollock, Senior Policy Advisor, Spectrum Gaming Group. Panelists:
Regis Dudena, Secretary of Prizes and Betting, Ministry of Economy Brazil.
Eric Konings, AI Director, Netherlands Online Gaming Association.
Jaguar Gal, CEO, Jaguar Lawyers.
17:30 – 19:00 World Gaming Forum Networking LatAm (CC4 Delegate Lounge)
Categoría:Events
Tags: Clarion Gaming, ICE Barcelona,
País: Spain
Región: EMEA
Event
BiS SiGMA South America 2026
06 de April 2026
Air Dice Strengthens LATAM Presence with BiS SiGMA São Paulo Trade Show
(São Paulo, SoloAzar Exclusive).- Erkki Nikunen, Partner & CBDO at Air Dice, discussed the company’s participation at BiS SiGMA São Paulo. In this exclusive conversation with SoloAzar, he shares insights on their experience as exhibitors, business opportunities generated, and the company’s vision for Brazil and the wider Latin American market.
Wednesday 06 May 2026 / 12:00
R. Franco Digital Sees Brazil as Key Pillar for LATAM Expansion at BiS SiGMA South America
(São Paulo, SoloAzar Exclusive).- At BiS SiGMA South America, R. Franco Digital highlighted Brazil’s vast growth potential and the importance of localized, innovative slot content for Latin American audiences. In this Q&A, Thiago Calmon, International Key Account Manager, reported high-quality meetings, new operator discussions, and reinforced partnerships—underscoring its long-term commitment to the region.
Wednesday 06 May 2026 / 12:00
Habanero strengthens its Latin America strategy with a focus on Brazil and regional expansion
(São Paulo, SoloAzar Exclusive).- Milda Mikelioniene, Business Development Executive at Habanero, explains how the company is consolidating its presence in Brazil and other key markets such as Mexico, Colombia and Peru, highlighting the importance of localisation, strong partnerships and participation in industry events like Bis SiGMA South America to drive sustainable growth across the region.
Wednesday 29 Apr 2026 / 12:00
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