ICE Barcelona: 21VIRAL's presence to explore the future of gaming aggregation

Can you give us a preview of the novelties you will be presenting at ICE Barcelona?

At ICE Barcelona, 21Viral is excited to unveil our cutting-edge advancements in gaming integration technology with our GameConnector, specifically engineered to streamline and expedite connections between operators and game providers. One of the standout features is our AI-driven approach and reverse integration, which significantly shortens integration times, ensuring a smooth and efficient process that is advantageous for everyone involved. This innovation underscores our dedication to leading the industry while providing state-of-the-art solutions to pressing challenges.

Looking ahead to 2025, our focus is on Latin America, a vibrant region brimming with immense potential and opportunity for growth. At ICE, we will demonstrate how our customised strategy meets the distinct needs of this market, featuring culturally relevant game offerings and forging strategic partnerships that bolster local operators.

To make your visit even more enjoyable, we have prepared exclusive gifts for our stand guests, reflecting our genuine appreciation for their interest and time. Join us at ICE Barcelona, stand 5A21 to explore the exciting future of gaming aggregation with 21Viral!

What are your expectations for this edition of the show with its first-time in Barcelona?

We have high expectations for the inaugural edition of ICE in Barcelona. Clarion consistently delivers world-class events, and we are confident that this will be no exception. With an impressive lineup of exhibitors and delegates, the show promises to serve as a hub for innovation and networking opportunities, showcasing the best the industry has to offer.

Barcelona's dynamic and vibrant atmosphere adds an exciting dimension, making it the perfect backdrop for exploring cutting-edge developments, forging partnerships, and discovering the future of gaming. We are eager to engage with industry leaders and demonstrate how 21Viral is shaping the future of the sector.

What are the company's objectives and plans in the Latin American market?

21Viral’s objectives in the Latin American market focus on delivering exceptional gaming experiences tailored to the region’s unique preferences. Recognising the immense potential of this market, we have expanded our sales team to support our growing pipeline of opportunities. This expansion reflects our commitment to building strong relationships with local operators and partners.

Our strategy centres on offering high-quality game content that resonates with Latin American players. We prioritise culturally relevant themes and engaging gameplay, ensuring we provide experiences that are not only entertaining but also deeply connected to the local market. 

A key differentiator for us is our GameConnector platform, which offers unparalleled agility and speed for integration between operators and game providers. By streamlining this process, we enable partners to go live faster and more efficiently, giving them a competitive edge in a dynamic market.

We aim to become a trusted leader in Latin America by combining innovation, quality, and a deep understanding of the market.

What do you think is the potential of iGaming in Latin American region?

The potential for iGaming in Latin America is significant, bolstered by ongoing regulatory advancements and a strong cultural affinity for both sports and casino gaming. As various countries navigate the path toward regulation, the industry is poised to enter a promising new phase characterised by growth and opportunity. Embracing regulation is essential for nurturing a sustainable and flourishing market, as it provides players with a safe and transparent environment while simultaneously fostering investment and innovation.

Latin America's deep-rooted passion for sports, combined with its rich history in casino gaming, positions the region well for the expansion of iGaming. This unique cultural landscape, along with advancements in digital infrastructure and increasing mobile adoption, establishes Latin America as one of the most attractive iGaming markets on a global scale.

At 21Viral, we view the evolution of Latin America into one of the largest iGaming markets within the next five years as an exciting prospect. We are dedicated to supporting this growth through innovative and localised solutions that address the unique needs of the region.