"ICE London 2020 was a productive show for us," said IGT CEO international

What did you exhibit this year at ICE 2020?

ICE London 2020 was a productive show for us. We welcomed customers from throughout the vast international region, and their feedback about our stand and product offering was overwhelmingly positive. It was thrilling to witness our brand and theme of “Player-Driven Performance” being brought to life. We were proud to be honored with two industry awards during the show. We received "Slot Provider of the Year" at the International Gaming Awards, and Fortune Coin™ Video Slots was named "Best Slot Game" at the British Casino Awards.

At our stand, our latest additions to our popular Scarab brand, the Scarab Grand™ and Scarab Link games, were well-received, as were our Fortune Link™ and Fu Gui Long Feng™ multi-level progressives.

We were excited to show our new PeakSlant 49 gaming machine, which we featured with our new Bubble Blast Link™ game. Bubble Blast is an excellent example of how our market-attuned and player insights strategies are hitting their stride and yielding compelling, player-driven content.

We also demonstrated our new poker bar top gaming machine, the PeakBarTop cabinet, with new and proven IGT content including Game King X™, Ultimate X Poker™, and Super Star Poker II™.

Another hardware offering, our Cobalt 27 cabinet, was designed to fit operators’ unique needs and forge new opportunities for their gaming floors. ICE 2020 marked its International trade show debut. Our Eastern European customers were impressed by the flexibility and player appeal offered through our USwitch™ multi-game content on the Cobalt 27.

We were also proud to show how we’ve deepened our content library for single and dual-screen cabinets with titles including Star Goddess™, Lucky Buddha™, and Twin Strike™ games on the CrystalDual 27 gaming machine, as well as Magic of the Nile™, Mistress of Egypt Grand™, and Zodiac Lion™ titles on our popular CrystalCurve gaming machine.

On the interactive front, IGT’s PlayDigital division unveiled several exciting new titles, including Bill and Ted’s Excellent Adventure™, the Cleopatra Gold™ game, and the Juicy Loot™ game. We showed our updated IGT PlayCommand™ platform, which now supports IGT’s full range of product verticals across IGT PlaySports™ betting products, Gaming, and Lottery.

Visitors were also drawn to our industry-leading IGT ADVANTAGE^® casino management system and its award-winning Player Experience Product Suite of solutions, which includes Cardless Connect™, Resort Wallet, and Intelligent Offer.

How is the company positioned in this region (International)?

The international region is a very important and diverse area for IGT. We have decades of experience across this vast region, and we’re proud of the deep relationships we’ve built with our customers over time. We remain committed to helping our customers achieve their objectives and engage their players by providing unrivalled gaming experiences.

How important is for the company to participate in ICE?

ICE London continues to be one of the principal shows on our calendar and is very important to our customers in the international region. We were proud to demonstrate the breadth and depth of our market-attuned portfolio at this well-attended event. In terms of results, our stand was very well-received, and we were pleased to meet with many of our customers from the major gaming markets throughout the region.

This is the first important trade show of the year. How does the calendar of events continue for the company and which are expectations?

We have a busy calendar of shows and events scheduled throughout 2020. Highlights include NIGA in March, the GAT Expo in Colombia in April (formerly known as FADJA), G2E Asia in Macau in May, WLS and G2E in October, and SAGSE Argentina in November.

What are the goals you hope to achieve in 2020?

Player-Driven Performance is the cornerstone of our gaming strategy in 2020. We will continue to focus on delivering unrivalled gaming experiences that engage players and drive our customers’ growth, and provide those experiences responsibly to players everywhere. Throughout 2020 we’ll be focused on placing many of the exciting games and solutions that we showed at ICE.