iGaming Club by AffPapa Hosts Second Webinar on Affiliate Marketing

Industry Experts Examine the Shift Toward Fixed Fees

The second live webinar organized by  iGaming Club by AffPapa   brought together iGaming professionals to discuss key trends in affiliate marketing, with a particular focus on the growing adoption of fixed-fee agreements between affiliates and operators.

Is Affiliate Management Becoming Media Buying?

Held on LinkedIn Live on August 27, the session, titled “Only Fixed Fees: Is Affiliate Management Turning into Media Buying?”, explored whether fixed fees are becoming a new standard in affiliate management and whether the model could lead to a potential “pay-to-play” environment.

Six Professionals Share Their Perspectives

The discussion was moderated by Moses Wartan, Head of Affiliate Management Team at AffPapa, and featured Nugzar Ramishvili, CEO at Wayzen; George Meladze, Affiliate Manager at AffPapa; Oleksandr Kulyk, VP of Makeberry Partnerships at Makeberry; Darina Nikol, Deputy Head of Affiliates at Rocks Partners; and Denitsa Hadzhiivanova, Head of Affiliates at Blockbuster Partners.

Impact on Affiliates and Operators

Throughout the webinar, the speakers examined how upfront payments are changing relationships between affiliates and operators. They also discussed the challenges and opportunities created by fixed-fee models and their potential implications for the future of affiliate partnerships.

iGaming Club Continues Its Educational Initiative

Following the success of its first session, the webinar forms part of iGaming Club’s new educational initiative, which includes one webinar each month. The series brings together industry professionals to discuss current market topics, share practical experiences and provide different perspectives on developments shaping iGaming.

Full Webinar Available Online

Moses Wartan, Head of Affiliate Management Team at AffPapa, commented:

“Fixed-fee deals have become a major part of the conversation between affiliates and operators, and there are strong arguments on both sides. The important thing is understanding what this shift means for the industry as a whole. Our second webinar gave us the opportunity to hear different perspectives and have an open discussion about where affiliate partnerships are heading.”

The full webinar recording is available to watch on YouTube for anyone who could not attend the live session. Webinar: Only Fixed Fees: Is Affiliate Management Turning into Media Buying