iGB L!VE 2026 spotlight: 1xBet's two-day experience in London

Even before the exhibition officially opened, 1xBet set the tone by hosting the exclusive Once Upon a Time VIP party. Held on June 30 at the St. Pancras Renaissance London Hotel, the event welcomed leading affiliates, partners, and industry professionals. Inspired by classic British literature, the evening combined aristocratic elegance with a cinematic noir  atmosphere. The informal setting allowed guests to strengthen business connections, discuss collaboration prospects, and share experiences before the main iGB L!VE program began.

Throughout the two exhibition days, booth L20 remained one of the busiest locations at the venue. Its futuristic design attracted visitors, while an engaging schedule of activities kept them coming back from the first minutes until the very end. In the business area, guests met with 1xBet managers, explored personalised offers, discovered advanced traffic management tools, and learned about solutions designed to help affiliates scale their businesses. The brand's team held hundreds of meetings with both existing and prospective partners, demonstrating strong, growing interest in the 1xBet affiliate program.

One of the exhibition's biggest attractions was Football of the Future, an interactive football game inspired by the mechanics of Angry Birds and played on large touchscreen displays. The game quickly became one of the event's biggest hits. Demand was so high that registration remained open almost until the exhibition closed, with long queues forming at the 1xBet booth on both days.

The booth's vibrant atmosphere was further enhanced by legendary FC Barcelona goalkeeper Vítor Baía, who joined 1xBet as its special guest. He interacted with visitors, signed autographs, took part in Football of the Future matches alongside attendees, and provided live commentary during the gameplay. His appearance added even more excitement, making the 1xBet booth one of the most talked-about attractions at the exhibition.

The highlight of the second day was a spectacular prize draw featuring rewards totalling €13,000. Five lucky winners received exclusive gifts: a Burberry backpack, a Fendi bag, a Rimowa suitcase, and a brand-new MacBook Pro. The grand prize of the evening was a Bvlgari pendant – a symbol of refined elegance and exceptional jewellery craftsmanship. The final draw attracted a huge crowd, with visitors registering right up to the very last minute.

iGB L!VE continues to set the trend for digital marketing and the affiliate industry, and 1xBet's participation once again confirmed the brand's commitment to being a key driver of these changes. By combining cutting-edge solutions, exclusive networking events, powerful affiliate tools, and a strong global partner community, 1xBet provides a reliable platform for long-term success. The brand invites partners to turn their ambitions into large-scale achievements and reach new milestones together with 1xBet.

Disclaimer

For licensed operators and affiliates in permitted jurisdictions only – 1xBet does not target or accept customers from the UK.