Innovating the Industry with a Spotlight on Emerging Markets & Technology at SBC Summit Latinoamérica

The agenda will kick off with the "Driving Brand Success with AI: High-Speed Partnerships that Move the Needle" keynote panel where the intersection of motorsports, AI, and strategic brand collaborations takes center stage. The panel will feature racing star Tatiana Calderon, AI visionary Alvaro Melendez (CEO and Co-founder, Crant AI), and product strategy specialist Lina Silva (CEO, WANDR Studio). Together, they will explore the transformative power of data-driven partnerships between brands and female racing drivers, and discuss how AI is revolutionising brand analytics, fan engagement, and sponsorship strategies.

Following the keynote panel, attendees can participate in exclusive roundtable discussions guided by top industry professionals, focusing on critical markets throughout Latin America. The discussions will include insights into Brazil (Muriel Le Senechal, Sales Consultant, Fast Track), Chile (Carlos Baeza, Founder, Carlos Baeza & CIA Abogados), Mexico, the Caribbean & Central America (Jose Carlos Figueroa, GLI), Colombia (Juliana Duque, Senior Associate, Asensi Abogados), Argentina, and Peru.

Following the lunch break, Cristhian Gomez, Head of Latam at Growe, will take the stage to present “Mastering iGaming Marketing in the LATAM Market: Challenges, Best Practices, and Future Trends.” The presentation will cover critical strategies for iGaming success in the region, addressing each country’s market maturity, regulatory hurdles, and competitive environment. Attendees will discover how to implement innovative marketing tactics and boost first-time deposits, positioning their iGaming brands for growth in LATAM.

The “Navigating Online Gambling Regulation in Chile” panel will bring together key stakeholders to discuss the future of online gambling regulations in Chile. With deliberations ongoing in the Chilean Senate, this session will feature insights from Marianela Artoni (Chief Compliance Officer, Enjoy), Cecilia Valdes (President, ACCJ), Carlos Baeza Guíñez (Founder, Carlos Baeza & CIA Abogados), Cristina Romero de Alba (Partner, Loyra Abogados), and Jorge Cárdenas (Head of Marketing - Latin America, Coolbet). Attendees will gain key insights into Chile’s evolving online gambling landscape and the potential implications for stakeholders.

The “Peru: A Year Later” panel will evaluate the impact of Peru’s online gaming market one year after its launch, focusing on how operators are adapting to the new regulations. Featuring Vanda Silva (Chief Corporate Officer, Clever Advertising), Gonzalo Perez (CEO, Apuesta Total), Xabier Maribona (CEO, Retabet Group), Andrea Rossi (Commercial Director for Latin America, Betsson Group), Gabriel Grados (Chief Financial Officer, La Tinka) and Carlos Fonseca Sarmiento (CEO, Gaming Law SAC), the session will explore how retail operators are embracing remote sports betting and forming strategic partnerships to capitalize on this burgeoning market.

Rasmus Sojmark, CEO and Founder of SBC, said: “With the rapid advancements taking place across Latin America’s gambling markets, it’s an exciting time for the industry. The SBC Summit Latinoamérica is designed to spotlight these opportunities and innovations, particularly through our Emerging Markets and Technology track. This event will offer an exclusive look at the groundbreaking developments shaping the region, helping businesses capitalize on Latin America’s growth trajectory.”

In addition to the  ’Emerging Markets & Technology [13]’ conference track, delegates will have the opportunity to expand their educational scope through dedicated programs covering leadership [14], sports betting & media [15], affiliates & advertising [16], lotteries, casinos & iGaming [17] and payments & compliance [18].