Innovation and Strategy: Matthew Ferrara Shares Altenar’s Vision After G2E 2025

“At G2E we highlighted our retail solution paired with our US-facing front end. This ties closely with our strategic priority of entering the United States. For big, small, existing, and new operators, Altenar has the omnichannel solution tailored to fit your needs” says  Matthew Ferrara Altenar's  Sales Manager and adds “This year at G2E we wanted to go beyond the traditional expo presence and create memorable experiences around our brand. One of the highlights was a private Altenar event featuring ‘The Professor’, a world-known streetball star, where we brought together partners and potential clients in a relaxed setting”. 

Then we asked: What did Altenar take away from conversations with partners and operators at the event? Did you notice any new business needs or shifts in demand compared to previous years?

“Altenar's conversations with partners highlighted a continued need for advanced risk management that balances profitability with responsible gaming, avoiding pushing customers to the black market.  They also highlighted the need to stand out in a competitive market. Product differentiation is important and with our customizable front end and advanced market offering (including player props, micro-betting, SGP and more), Altenar can do exactly that”. 

G2E  25th anniversary

“This was a monumental show for Altenar as it marks a significant turning point in the history of our company. After operating for over 10 years and powering a huge number of skins across Europe and LATAM, we are full steam ahead in the American market”. 

What’s next for Altenar after G2E 

"Our constant focus on innovation means we have an exciting product roadmap and we will soon be releasing new sportsbook features which will make a real difference when it comes to personalised engagement. But we’re not ready to discuss that in more detail just yet!

In terms of events, we will have a significant presence at SiGMA Central Europe in Rome and we will be looking to connect with operators in South Asia in Colombo at the end of November but, as we head to the end of the year, attention is already turning to ICE in Barcelona where we expect to meet connections from all around the world".

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