Insights from ICE Barcelona 2026: Vanesa Prelec on Timeless Tech’s Strategic Outlook

B2B Marketing Specialist: Assessment of Experience at Timeless Tech

"As the largest trade show for online casinos in the world, ICE Barcelona provided an excellent opportunity to build new connections, particularly with service providers, game developers, and platform partners. The scale of the event and the number of attendees were truly impressive, especially considering it was my first time attending ICE. The event itself was exceptionally well organized, making it easy to navigate and maximize networking opportunities."

Quality of Attendees and Contacts
“The attendee profile was highly relevant and professional. While I had met many of them virtually before, connecting face-to-face strengthened relationships and offered a deeper understanding of their operations and potential partnerships”

Trends and Discussions Shaping the Industry
“The industry in 2026 will be strongly influenced by AI and process optimization. Casinos are expected to offer increasingly tailored promotions and more precise player segmentation. Additionally, first-level customer support will see significant impacts from chatbots. Another trend is the growing attention to licensing requirements and stricter compliance in various countries, which will enhance security and ultimately benefit players”.

Company Strategic Priorities for 2026
"While Timeless Tech focused primarily on Brazil in 2025, this year we aim to further strengthen our presence there. We are also exploring significant opportunities in Argentina, which motivated our partnership with SoloAzar—performing very well across Spanish-speaking LATAM markets.

Looking ahead, we plan to participate in several iGaming events. For now, we can confirm a booth at SAGSE, where we will be sharing exciting news for the Argentine market".