Juana Bischoff explains why she believes that Oddin.gg is the ideal partner for the Brazilian market

To start the conversation with Juana Bischoff, Senior Business Development Manager LATAM at Oddin.gg , we talked about Oddin.gg booth at SBC Summit Rio. She explained that “We had some very productive meetings at SBC Summit Rio. What stood out for us though wasn’t just the number of people at the event, but the quality of discussions we had with operators and platform providers, who were serious about esports. It’s crystal clear that esports are no longer treated as a niche product. Everyone we spoke to at the event came here looking for an expert to help them make esports a meaningful part of their product offering”.

And added: “What we kept hearing was that operators see esports as key to attract the next generation of bettors. They’re looking for partners who can help them do it in a way that’s sustainable and makes sense for their business. That’s why they came to us—because esports is our core focus, and they know we have the expertise to help them get it right”.

Has the event met your expectations in terms of generating business opportunities?

Yes, the conversations we had were great, including operators and platform providers we’d already been speaking with for a while. The team behind SBC Rio did a fantastic job bringing everyone together, which allowed for more focused discussions and helped move things forward.

And we’re already seeing results from meetings at the expo. One major regional platform provider we connected with at the event is now starting the integration process with us, and we’re also in the final stages with several other LatAm partners we met on-site. The show gave us a chance to have the kind of conversations that help build momentum, something that’s key in such a competitive and quick-moving market like Brazil.

What innovations or products did you exhibit and what was the public's reaction?

What really caught people’s attention there was that Oddin.gg focuses specifically on esports. That was something operators and platform providers pointed out to us again and again—they appreciated that we’re not just adding esports as an extra, it’s what we do, the core of our business. That kind of focus gives them confidence in what we’re offering.

A lot of the conversations also centered around our esports BetBuilder, which has been a game-changer for operators looking to personalize the esports betting experience. Our clients are already seeing double-digit increases in margins since launching it. The ability for bettors to make virtually limitless bet combinations within a single match is something that really resonates, especially in LatAm where engagement is key.

We also showcased our 24/7 eFootball content—part of our wider 24/7 Fast Betting Content offering—which fits perfectly with Brazil’s strong football culture. The base is fast-paced, 1-on-1, human vs. human live matches, with a 2x4-minute format that offers continuous action, and we’re proud to offer both the Valhalla Cup (male league) and the Valkyrie Cup (female league). We’re actually the only provider offering a female eFootball league right now. That’s something operators here connected with, especially since many are already supporting women’s sports. For them, it’s a natural extension of their brand and a way to engage a wider audience.

How important is the Brazilian market for the company? 

First off, we want to congratulate all the operators who secured betting licenses—anyone who’s been through that process knows how much dedication it takes. Now comes the next challenge: performing in a regulated market and making the most of the opportunity.

Esports play a huge role in that. Brazil has one of the most passionate esports communities in the world, and operators are seeing how important it is to engage them with the right product. That’s why Oddin.gg is the logical choice as a partner. Brazil is our focus and we’re fully committed to supporting operators and platform providers here with tailored solutions that deliver an engaging, scalable esports betting experience.

What is the company's current situation in this country and what does it expect for the future?

On top of that, we’ve also expanded our team in Brazil to make sure we’re close to the market. Maurício Lima recently joined us as a Senior Business Development Manager for Brazil, and he’s already having some great conversations with operators. His experience with publishers like Ubisoft and Riot Games, combined with his local insight, puts us in a strong position to support our partners as they grow in Brazil’s new regulated environment.

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