Juegos Miami is a combination of the United States market and Latin American market
⏱ 2 min read
(Miami, SoloAzar Exclusive).- Santiago Marín, National Account Manager of Chetu, spoke exclusively with SoloAzar in the last edition of Juegos Miami. "The ruling of the supreme court of the United States a few weeks ago, authorizing sports betting, opens up a huge field within the US domestic market," he said.
"We are introducing software development capabilities for the entire vertical of gaming. We are very interested in the Latin American market and we really like Juegos Miami because it is a combination of the United States market with the Latin American market, "commented Marín.
Regarding the Latin American market, the executive said he sees enormous potential because there are several channels that are not as developed as in the United States. "For example, I spoke with a client who was trying to explain to us that in their country there is no good way to obtain funds from their clients, because they are simply unbanked companies. That is a challenge for us, but we can provide them with alternative payment systems, which is a very exciting mix of novel challenges and some frustration due to the limitations that we find in certain markets."
With regard to the news of sports betting in the American market, he commented: "The ruling of the Supreme Court of the United States a few weeks ago, authorizing sports betting, opens up a huge field within the US domestic market. There is more demand for this type of product, but that demand takes different flavors. We have people who want to make real sports bets and also people who are increasingly interested in virtual sports betting”.
To conclude, Santiago Marín spoke about the upcoming events in which the company will participate: "For us, the Las Vegas show is very important, which we can not miss. We are watching some additional shows in Europe and we also have to consider what shows within Latin America are the ones that interest us for this second semester. "
Categoría:Events
Tags: Sin tags
País: United States
Event
SiGMA North America 2026
01 de September 2026
CP Games at SiGMA North America: Localization, Integration, and Regional Growth
(Mexico City, SoloAzar Exclusive).- Following a successful showcase at SiGMA North America, Caio Ruiz, Head of Growth and Strategic Partnership at CP Games, reflects on the event's key takeaways. He discusses the critical need for localized strategies across the Americas, the importance of flexible technical integrations, and the company's next steps in navigating the diverse gaming landscapes of LatAm and North America.
Tuesday 22 Sep 2026 / 12:00
"Our focus for growth is in Mexico and the rest of LatAm", Alberto Alfieri, Co-Founder of Blokotech
(Mexico City, SoloAzar Exclusive).- Following their success at SiGMA North America—where they secured the Best Casino Platform 2026 award—Blokotech's co-founder discusses growth opportunities in Mexico and the broader region. He also highlights the platform's latest AI-driven innovations and outlines the next phases of the company's expansion strategy.
Tuesday 22 Sep 2026 / 12:00
SiGMA North America Examines the VIP Revenue Paradox
(Mexico City, SoloAzar Exclusive).- At SiGMA North America 2026 in Mexico City, the conference “The VIP Paradox: Emotional Intelligence vs. Revenue Pressure” brought together Beatriz Melges, Regional Director at BetConstruct AI; Rodrigo Ripol, Business Development Officer at AHIS; Erick Sapien, Country Manager at BC.GAME; and Thomas Carvalhaes, Founder and CEO of TC iGaming Advisors LATAM, to examine the balance between VIP management, revenue generation, player protection and emotional intelligence.
Tuesday 22 Sep 2026 / 12:00
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